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• Report Forrester Infographic: Connected Shoppers In Southeast Asia

  Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey

  November 25, 2019 | Xiaofeng Wang

  Consumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences....

• Report Forrester Infographic: The 3D Connected Consumer In China

  Create A Portfolio Of Experiences That Maps To How Your Customers Connect

  October 1, 2019 | Xiaofeng Wang

  Three dimensions — devices, platforms, and channels — now define the degree to which consumers are connected; brands must serve their customers wherever they are in these complex ecosystems....

• Report Indian Banks: Deliver Better Experiences Or Risk Losing Customers

  September 19, 2019 | Arnav Gupta

  Forrester recently surveyed 2,988 metropolitan Indian online adults to understand what they expect when interacting with Indian financial services firms. This infographic helps digital leaders at...

• Report Consumers Are Connected; Companies Are Catching Up

  Mature Firms Adopt A Portfolio Of Technologies To Serve Their Customers

  June 28, 2019 | Julie A. Ask

  Forrester's Q2 2019 Global Emerging Technology Executive Online Survey assessed the digital portfolio initiatives of 134 firms. Most of the firms in this sample have undergone the greatest...

• Report The 3D Connected Consumer In 2019

  Create A Portfolio Of Experiences That Maps To How Your Customers Connect

  June 20, 2019 | Julie A. Ask

  Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...

• Report Notifications In Regulated Industries: Healthcare

  This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

  May 17, 2019 | Arielle Trzcinski, Julie A. Ask, Heidi Shey

  Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...

• Report Notifications In Regulated Industries: Financial Services

  This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

  May 17, 2019 | Fatemeh Khatibloo, Julie A. Ask, Heidi Shey

  Three-quarters of financial services, insurance, and healthcare firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...