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• Report The Forrester Investing Wave™: US Mobile Apps, Q1 2018

  Mobile Investing Apps Underwhelm With Poor Usability And Lack Of Guidance, Undermining Strong Transactional Features

  January 16, 2018 | Davis Janowski, Jennifer Wise

  Mobile apps have become integral to consumers, who turn to them to manage their everyday lives — including their financial well-being. To see how helpful investing apps are to customers, we...

• Report North American Mobile Banking Benchmark: User Experience, 2017

  Applying Forrester's Digital UX Review To 11 Mobile Banking Apps

  November 17, 2017 | Andrew Hogan, Alex Causey, Jennifer Wise

  For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are North American mobile banking apps...

• Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

  The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites

  October 26, 2017 | Brendan Miller, Jennifer Wise

  The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...