Search Results
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Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019
Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
February 25, 2019 | Brendan Miller, Jennifer WiseMobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...
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Report The Forrester Investing Wave™: US Mobile Apps, Q1 2018
Mobile Investing Apps Underwhelm With Poor Usability And Lack Of Guidance, Undermining Strong Transactional Features
January 16, 2018 | Davis Janowski, Jennifer WiseMobile apps have become integral to consumers, who turn to them to manage their everyday lives — including their financial well-being. To see how helpful investing apps are to customers, we...
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Report North American Mobile Banking Benchmark: User Experience, 2017
Applying Forrester's Digital UX Review To 11 Mobile Banking Apps
For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are North American mobile banking apps...
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Report The Forrester Retail Wave™: US Mobile Web, Q4 2017
The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
October 26, 2017 | Brendan Miller, Jennifer WiseThe mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...