Search Results
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Report The 2020 Leader
You Can't Give What You Don't Have
April 24, 2019 | James L. McQuiveyAchieving customer obsession makes your company better in every way, but customer obsession doesn't happen on its own. It requires leadership that puts the customer at the center of your...
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Report Audio: The State Of Extended Reality (XR) In 2019
Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality
Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train...
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Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?
Make Smart Choices Rather Than Following The Crowd
Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...
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Report What's Really Going On In China: Quantum Computing
China Is Making Substantial Progress On The Long Journey Toward Quantum Computing
April 15, 2019 | Charlie DaiIn 2018, quantum computing began to emerge as a commercial market — one with enormous long-term potential. Organizations in China have joined their global peers in driving the technical evolution...
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Report The Best Tech Leaders Develop Creative People For Customer Obsession
Advanced Level: People Practices For IT Transformation
April 9, 2019 | Gordon BarnettFirms that are advanced in their IT transformation efforts may operate well; however, they often lack the culture, talent, and structure they need to adapt to the continuous demands impacting the...
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Report Build An Adaptable Organization Structure To Accelerate Digital Business
Intermediate Level: Structure Practices For Digital Business
April 5, 2019 | Jacob MorganDigital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...
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Report The Extended Reality Opportunity Today: Your Employees
Consumers Aren't Ready For Augmented, Virtual, Or Mixed Reality Yet — But Your Workforce Is
The hype keeps growing about extended reality (XR) — virtual, augmented, and mixed reality (VR, AR, and MR). But the legions playing AR-enabled Pokémon Go that seemed to herald the zombie...
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Report Born To Chat
Tips And Tricks From Early Chatbot Entrepreneurs
April 2, 2019 | Julie A. AskWe spoke to 20 companies to assemble insights on operational best practices for firms developing products or services rooted in a conversational interface. If you're thinking about building up your...
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Report The New Paradigm Of Retail
Vision: The Retail eCommerce Playbook
March 26, 2019 | Sucharita KodaliOmnichannel services continue to change the offers that retailers provide and the ways that consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers...
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Report Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems
Vision: The SaaS Transformation Playbook
Application development and delivery (AD&D) executives struggle to achieve speed and innovation while managing cost and risk. We recommend a "Goldilocks" approach to business applications strategy...
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Report HIMSS19: Interoperability Will Drive More Personalization In Healthcare
Highlights From Healthcare's Largest Industry Conference In 2019
The annual Healthcare Information and Management Systems Society's (HIMSS) conference brings together the biggest names in healthcare to discuss the year's hot topics and showcases the newest...
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Report Create Sustainable Process Innovation
Advanced Level: Process Practices For IT Transformation
Technology leaders must sustainably innovate customer-focused processes to beat the competition. Customer-focused, automated design and development processes enable teams to deliver high-impact...
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Report Q&A: How To Win Enterprise Clients And Survive The Process
A Guide For Emerging Vendors On How To Excel At Selling To Enterprises
February 26, 2019 | Oliwia BerdakTechnology startups are keen to win enterprise customers. Just a few marquee names can anchor the business and make it easier to hire talent and secure funding — and a few hundred can create a...
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Report Accelerate Startup Onboarding With A Risk-Tolerant Approach
Balance Innovation And Risk When Working With Emerging Vendors
Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging...
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Report Leverage Specialist Tools And Technologies To Drive And Strengthen Sustainable Innovation
February 20, 2019 | Dan BielerYour organization must source, implement, and operate the tools and technology that support your innovation vision. Successful tools and tech support broad and fluctuating levels of participation...
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Report Embrace Next-Generation Digital Organization Structures
Advanced Level: Structure Practices For Digital Business
Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...
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Report The CIO's Guide To CES 2019: Leading Indicators For New Tech Challenges And Collaboration
CES Was A Showcase Of Connected Experiences And Products
February 6, 2019 | Frank E. GillettCES provides a wealth of information and technological possibilities. Digital leaders should monitor the tech trends showcased each new year to help anticipate an array of diverse innovations...
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Report New Tech: Virtual Care, Q1 2019
Forrester's Landscape Overview Of 36 Providers
February 5, 2019 | Arielle TrzcinskiVirtual care promises to transform the way we receive and deliver healthcare. This report presents an overview of the emerging vendors in the healthcare virtual care market. These vendors deliver...
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Report What To Consider When Exploring Passive Optical LAN
Make Accurate Comparisons With Traditional LANs When Building Your Next Network Design
January 31, 2019 | Andre KindnessThe impact of digitalization and smart offices has raised businesses' concerns about energy consumption around the globe. Some vendors are pitching passive optical LAN (POL) as a way to save up to...
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Report A Pragmatic Road Map For Blockchain
Build Distributed Trust To Enhance Digital Ecosystems With Blockchain
January 30, 2019 | Charlie DaiWhile blockchain (distributed ledger) technology is still in its early stages, vendor solutions are maturing and leading firms are already using it to build distributed trust and establish digital...
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Report New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019
Forrester's Landscape Overview Of 21 AR, VR, And MR Providers
Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR...
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Report The CMO's Guide To CES 2019: Five Big Brand Ideas
January 23, 2019 | Dipanjan ChatterjeeCES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...
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Report The Forrester Wave™: Sales Performance Management Solutions, Q1 2019
The Eight Providers That Matter Most And How They Stack Up
January 18, 2019 | Mary SheaIn our 35-criterion evaluation of sales performance management (SPM) providers, we identified the eight most significant ones — Anaplan, beqom, IBM, NICE, Optymyze, Oracle, SAP, and Xactly — and...
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Report Innovate Your Business Model To Drive A CX Advantage
Build A Robust Innovation Strategy Around The Customer
January 8, 2019 | Ryan HartLeading companies recognize that to maintain a differentiated CX advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to...
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Report The BATJ Firms Are Driving Digital Financial Services For All
Baidu, Alibaba, Tencent, And JD.com Are Innovating Financial Ecosystems In China And Around The Globe
January 3, 2019 | Meng LiuThe financial technology (fintech) arms of Baidu, Alibaba, Tencent, and JD.com (BATJ) — four of the world's 10 largest fintech entities in 2018 — are now targeting financial services markets...