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  • Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • Report Advance Your Customer Analytics With Five Emerging Methods

    May 4, 2016 | Brandon Purcell

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

  • Report Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing

    CI Pros Will Close The Gaps Between Data, Insights, And Action This Year
    November 10, 2014 | Srividya Sridharan, Mary Pilecki

    Customer insights (CI) professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the...

  • Report Innovate To Become Attribution Masters

    September 2, 2014 | Tina Moffett

    Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels,...

  • Report How To Innovate With Customer Analytics

    Establish A Phased Approach To Analytics Innovation With Ideation And Implementation
    May 9, 2014 | Srividya Sridharan

    Analytics innovation is neither fast nor easy. That's why some companies are buying their way to innovation to quickly ramp their analytics chops — an option not realistic for most marketers. More...

  • Report Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

    Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking
    March 21, 2013 | Lindsey Colella, Roxana Strohmenger

    Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

  • Report How Prediction Markets Help Forecast Consumers' Behaviors

    Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool
    August 8, 2011 | Roxana Strohmenger

    Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not...

  • Report Past, Present, And Future Of Market Research

    Current Trends Shape Future Market Research Environment In Europe
    January 7, 2009 | Reineke Reitsma

    Over the past 10 years, the Internet has changed the role of market research agencies, survey respondents, and consumer market researchers. Overall, the market research industry has seen steady...

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