Forrester

Search Results

• Report Digitize Your Business Strategy With A Three-Phase Road Map

  February 3, 2017 | Jacob Morgan

  Digitizing your business strategy is a multiyear, multidimensional challenge. Traditionally, firms approach such a wholesale change as a big-bang transformation program, but the reality is that too...

• Report Case Study: How GameStop Is Fighting Disruption

  May 10, 2016 | Sucharita Kodali

  Like many companies in the physical media sector, video game retailers face disruption from mobile devices, digital distribution, and intense competition. This case study provides eBusiness...

• Report Quick Take: Apple TV Continues To Follow Rather Than Lead

  September 11, 2015 | James L. McQuivey

  Apple TV is now eight years old and has had multiple refreshes. With each, market followers wonder whether it's the moment that Apple will finally do to TV what it has done to music, mobile, and...

• Report Executive Q&A: How Personalized Video Works And What It Can Do For You

  September 16, 2014 | Jim Nail

  Marketing leaders are shifting budgets toward new content and interaction methods to counter a reduced effectiveness in traditional digital advertising and marketing. Enter personalized video,...

• Report Quick Take: Aereo Loses As TV Incumbents And Content Owners Breathe A Temporary Sigh Of Relief

  Supreme Court Ruling Strengthens Content Owners' Hand In Distribution And Shifts Future Sources Of Innovation

  June 26, 2014 | Jim Nail

  As Internet streaming of video and TV programming continues to boom, fragmenting audiences across ever more devices, channels, and sources, the bulk of viewing remains via traditional broadcast and...

• Report E-Textbooks Are A Transitional Product

  To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

  November 2, 2011 | Sarah Rotman Epps

  Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in...

• Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

  More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

  October 25, 2011 | Thomas Husson

  Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Report Play Around With New Techniques For Requirements Collection

  Use Serious Games To Generate New Insights About Your Customer

  September 6, 2011 | Tom Grant, Ph.D.

  One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way....

• Report Mobile Is Not Just Another Channel

  How eBusiness Executives Can Create Unique Offerings For Portable Devices

  February 25, 2011 | Julie A. Ask

  eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it...

• Report 2010 IT Budget Allocations: Planning For 2011

  Baseline Spending Allocation Figures For Comparison

  November 17, 2010 | Tim DeGennaro

  During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

• Report Creating New Revenues Around Content: Find Your Popcorn

  June 29, 2010 | Nick Thomas

  Media companies face significant challenges as they address the impact of the media meltdown, compounded by an economic downturn. As they rebuild their industries and construct new business models,...

• Report Olympic Opportunities In Emerging Markets

  Smart Host Cities Think Outside The Stadium

  March 10, 2010 | Jennifer Belissent, Ph.D.

  The 2008 Olympic Games were a major milestone not only for China but also for other emerging market countries hosting the Olympic Games. In just a decade, the Olympic venues will include three of...

• Report Music Release Windows: The Product Innovation That The Music Business Can't Do Without

  September 4, 2009 | Mark Mulligan

  In the late 20th century, music business artist contracts, development cycles, release schedules, and promotional activity were all shaped around getting a little shiny disc of a dozen or so tracks...

• Report How Big Is The eReader Opportunity?

  Book Readers Drive The Market Now, But That Will Change

  May 27, 2009 | Sarah Rotman Epps

  The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

• Report Driving Consumer Product Innovation

  Introducing Forrester's Consumer Product Innovation Viability Scorecard

  April 10, 2009 | Paul Jackson

  We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with...

• Report The Hour Of The Vendor Strategist: Three Mega Business Trends Will Reshape The Tech Sector

  November 21, 2008 | Thomas Mendel, Ph.D., Navi Radjou

  The news headlines are awash with gloom-and-doom news about the mortgage crisis, the financial sector's meltdown, and rising unemployment. Western economies are undoubtedly plunging into a...

• Report Serious Games Uncover Serious Requirements

  November 19, 2008 | TJ Keitt, Tom Grant, Ph.D.

  Serious gaming provides an alternate way to collect and analyze product requirements. An increasing number of companies are using serious games to inform product decisions. At the same time, a...

• Report Hot Companies To Watch: Q3 Update

  Profiles of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy

  September 10, 2008 | Christopher Andrews

  In this series, we highlight interesting new vendors and important technology trends. At Forrester, we've seen a strong interest in emerging technologies among our technology strategist clients as...

• Report More Indians Go Online In Cafés Than At Home

  Online Urban India Doesn't Look Like More Developed Markets, Even China

  December 7, 2007 | Dia Ganguly

  India's rapidly growing consumer market is still in the early stages of technology adoption. Even among the affluent in India's major metropolitan cities, personal computer adoption is low. As a...