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  • Webinar Forrester Event Roundup: Hannover Messe 2020 And What It Means For Your Business

    Tuesday, April 28, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT)

    The Hannover Messe trade fair each April is a fixture on the industrial calendar. It offers insight into the progress being made toward the Industry 4.0 vision of a smart, connected, responsive...

  • Webinar Benchmark Your Supply Chain And Digitally Disrupt Your Market

    Thursday, March 12, 2020, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | George Lawrie

    To stay ahead of restless and demanding customers, application development and delivery professionals must commit to digital supply chain transformation. In this webinar, learn how to benchmark...

  • Webinar There's No Personalization Without Understanding Your Content

    Wednesday, March 11, 2020, 1:00 p.m.-1:40 p.m. Eastern time (17:00-17:40 GMT) | Nick Barber

    Customers demand personalized experiences across all touchpoints. Many brands are swimming in information about their customers, but that’s only one side of the equation. If brands...

  • Webinar The Global State Of Agile At Scale, Q1 2020

    Tuesday, March 10, 2020, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT)

    Believe it or not, Agile at scale adoption is still hot on our clients’ radar. It’s more about adapting practices and frameworks to create your own Agile way. Transformation leaders...

  • Webinar Translytical Data Platforms: Delivering Analytics At The Speed Of Transactions

    Using The Forrester Wave™
    Tuesday, March 10, 2020, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT)

    Blazing-fast performance for both transactions and analytics workloads is the goal of the emerging data platform category that Forrester calls "translytical." Powered by in-memory technology and a...

  • Webinar Use Your Customer Success Program To Maximize Value To The Customer And To Your Business

    Thursday, March 5, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT)

    A good customer experience ensures that both the client and the business get something valuable. A well-designed customer success program facilitates this value exchange. This webinar explores how...

  • Webinar Understand EAMS Capability Strengths And Weaknesses Prior To Selecting An EA Tool

    Using The Forrester Now Tech
    Thursday, March 5, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT)

    Enterprise architecture teams will struggle to mature and deliver value to their firms if they don't automate processes and use enterprise architecture management systems (EAMS). The EAMS market...

  • Webinar Forrester's Take On The 2020 Mobile World Congress In Barcelona

    Wednesday, March 4, 2020, 5:00 a.m.-5:40 a.m. Eastern time (10:00-10:40 GMT) | Laura Koetzle, Jennifer Belissent, Ph.D., Dan Bieler

    Mobile World Congress is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology alongside today's most influential visionaries. Several...

  • Webinar The Best Of Times And The Worst Of Times For Customer Segmentation

    Monday, March 2, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT)

    Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

  • Webinar Blockchain 2020: What Lies Ahead, And Why Do We Need A Rethink?

    Thursday, February 27, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT)

    While we're still seeing "blockchain is revolutionizing xxx" headlines, since the start of 2019, these have been counterbalanced by equally sensational statements proclaiming that the technology is...

  • Webinar Balancing The Privacy-Personalization Paradox

    Thursday, February 27, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT)

    Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...

  • Webinar CFM And VoC Platforms: How To Select The Right Vendor For Your Program

    Wednesday, February 26, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT)

    There is no one-size-fits-all when it comes to voice of the customer (VoC) vendors. Because of this, customer experience (CX) leaders must navigate a sometimes complex and confusing shopping...

  • Webinar The State Of Consumers And Technology

    Consumer Technographics® And Business Technographics®
    Tuesday, February 25, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Anjali Lai

    Take a pulse of technology attitudes and behaviors today, and you’ll see consumers lamenting the abundance of technology and idealizing digital detoxes. However, zoom out to observe how...

  • Webinar The Future Of The Third-Party Cookie

    Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem
    Monday, February 24, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT)

    With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...

  • Webinar The Future Of Advertising Is Here — Are You Ready For It?

    Thursday, February 20, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT)

    Advertising rests on the balance and tension between three stakeholder constituencies: advertisers selling things, publishers creating revenue to fund content, and consumers learning about products...

  • Webinar How US Companies Improved Their CX Index Scores

    Wednesday, February 19, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT)

    Most brands in Forrester’s 2019 Customer Experience Index (CX Index™) stagnated. A few broke from the pack and earned significant score increases. This webinar will reveal what some of...

  • Webinar How To Be A Loyalty Company

    Thursday, February 13, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT)

    B2C marketers understand that earning customer loyalty requires more than just offering a loyalty program. Any interaction a customer has with a brand has the potential to impact their loyalty. But...

  • Webinar Shatter The Seven Myths Of Machine Learning

    Everything You Wanted To Know About ML But Were Too Afraid To Ask
    Thursday, February 13, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Kjell Carlsson, Ph.D.

    This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...

  • Webinar Big Data And Big Dollars Will Unlock The Future Of Location Intelligence And The Physical Future Of Business

    Tuesday, February 11, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ted Schadler

    Mapping is the power play hidden in plain sight; incumbents and startups alike are stockpiling massive amounts of data and innovation. But today's closed stacks and download-only data stand in the...

  • Webinar Predictions 2020: Retail

    Monday, February 10, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

    2020 will be a(nother) year of upheaval in global society and its institutions. Elections, trade barriers, climate change, and more have both consumers and businesses on edge. To evolve and grow,...

  • Webinar Kill The Password With Zero Trust

    Thursday, February 6, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Sean Ryan

    Passwords are easy to hack and expensive to support. So why do so many organizations still rely on them for secure access? S&R pros need to ditch the password and adopt a Zero Trust approach to...

  • Webinar Predictions 2020: Insurance

    Tuesday, February 4, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Oliwia Berdak, Ellen Carney, Jeffery Williams

    A potential recession, lackluster customer experience results, and threats from big tech are on insurance executives' minds. This webinar outlines Forrester’s key industry predictions that...

  • Webinar The Outlook For Industrial IoT Software Platforms: Insights From The Forrester Wave™

    Thursday, January 30, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Paul Miller, Michele Pelino

    The industrial internet of things (IoT) continues to grow in importance as manufacturers around the world chase efficiency improvement, cost reduction, and a wide range of new IoT-enabled business...

  • Webinar 5G Part Three: IoT, Edge Computing, And Network

    Thursday, January 30, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Abhijit Sunil, Andre Kindness, Dan Bieler

    5G will heavily influence and be influenced by the advent of the internet of things (IoT), edge computing, and various networking technology advances. This webinar looks at what these trends are...

  • Webinar Select The Right Marketing Measurement Vendor Using The Forrester Wave™

    Wednesday, January 29, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett, Jim Nail

    Data-driven marketing builds a fact-based marketing strategy. Marketers need the right measurement vendor to wrangle the messy interactions across journeys and use solutions to enable data-driven...

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