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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Research Overview: Digital Commerce Strategies

    A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
    September 11, 2019 | Michelle Beeson, Sucharita Kodali

    Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

  • Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

    Get The Most Out Of Trade Investment With Modern Syndicated Data
    July 11, 2019 | George Lawrie

    In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

  • Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

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