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  • Report Financial Services Outspends Everyone On Digital Marketing

    Budgets Grow As US Firms Align Budgets To Customer Needs

    In 2019, US financial services owns the largest digital marketing budgets and is projected to hold that title through 2023. CMOs should read this brief to learn how US banks, brokerages, insurance...

  • Report The US Digital Marketing Forecast, 2018 To 2023

    Diverse Budget Priorities Will Boost Spend To Nearly $150 Billion
    February 7, 2019 | Shar VanBoskirk, Brandon Verblow

    By 2023, CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising, instream advertising, and email marketing in the US. Paid search will lose share to shopping and...

  • Report The Email Marketing Review

    Evaluate The Customer Centricity Of Your Email Programs
    January 4, 2019 | Shar VanBoskirk

    This report for B2C marketers explains how to assess email marketing capabilities as well as the quality of the user experience for recipients of marketing emails. Like Forrester's other heuristic...

  • Report Forrester Analytics: Email Marketing Forecast, 2018 To 2023 (US)

    ForecastView Document
    December 27, 2018 | Brandon Verblow

    Given the proliferation of novel digital marketing channels, decision makers need to understand how a mature channel like email fits into the marketing mix. This forecast provides guidance on how...

  • Report Empowered Customers Inspire Email Innovation

    Your Best Subscribers Will Help You Do More With Email
    October 26, 2018 | Shar VanBoskirk

    Forrester routinely studies its consumer data to understand attitudes toward email marketing. This time, we applied Forrester's Empowered Customer Segmentation to our analysis to learn how the most...

  • Report Now Tech: Email Marketing Vendors, Q3 2018

    Forrester's Overview Of 38 Email Marketing Vendors
    August 20, 2018 | Shar VanBoskirk

    You can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors —...

  • Report The Forrester Wave™: Email Marketing Service Providers, Q2 2018

    The Eight Providers That Matter Most And How They Stack Up
    June 20, 2018 | Shar VanBoskirk

    In our 26-criteria evaluation of email marketing service providers, we identified the eight most significant ones — Adobe, Cheetah Digital, Epsilon, IBM, Oracle, Salesforce, Yes Lifecycle...

  • Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

    Twenty Technologies Underpin Modern Marketing
    April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

    Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...

  • Report The Next Chapter For Email Marketing

    Use Email To Support Customer Journeys, Not To Pitch Promotions
    October 2, 2017 | Shar VanBoskirk

    Customer-obsessed marketers should spend their resources developing email into the linchpin of the customer journey, instead of just continuing it as a promotions vehicle. This report explains how...

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