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  • Report Engage Customers With Mobile Wallet Marketing

    What Global Players Can Learn From Asia's Digital Leaders
    April 17, 2017 | Xiaofeng Wang

    Mobile wallets are gaining attention across the world. While the focus is primarily on payments, Forrester believes that mobile wallets' real power is to generate powerful customer engagement...

  • Report Content Marketers Should Use Messaging Apps To Build Long-Term Customer Relationships

    Marketers Miss Depth And Relationship Opportunities On The Path To Purchase
    July 24, 2015 | Clement Teo, Xiaofeng Wang

    The Asia Pacific (AP) region is a leader in innovative messaging apps. Apps like WeChat, Line, and KakaoTalk are transforming into digital platforms where users interact and trade, giving marketers...

  • Report Reinvent Customer Relationships With WeChat Mobile

    Leverage The Power Of WeChat's Mobile Ecosystem In China
    July 8, 2015 | Xiaofeng Wang

    WeChat is the largest mobile social app in Asia Pacific. Offering advanced features and services that go far beyond messaging to both consumers and marketers, it dominates Chinese consumers' mobile...

  • Report Brief: The Power Of Borrowed Mobile Moments

    Engage Chinese Consumers By Borrowing Mobile Moments From Top Chinese Apps
    June 2, 2015 | Xiaofeng Wang

    Marketers are struggling to keep up with Chinese consumers, who have high expectations of their mobile experiences. Mobile moments are the next competitive battleground, but very few brands...

  • Report WeChat Marketing That Works

    How To Engage With Chinese Consumers On WeChat
    January 15, 2015 | Xiaofeng Wang

    As Chinese consumers spend more and more time on their smartphones and other mobile devices, the mobile messaging platform WeChat has become the most popular social platform in China. Marketing...

  • Report Asia Pacific Social Media Advertising Spending Forecast, 2014 To 2019

    September 25, 2014 | Xiaofeng Wang

    By 2019, marketing leaders advertising with social media — excluding mobile messaging apps — in Australia, China, India, Japan, and South Korea will grow their investment at a 21.6% compound annual...

  • Report Drive Effective Mobile Marketing In China

    July 7, 2014 | Xiaofeng Wang

    Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Despite...

  • Report Chinese Mobile Consumers Are An Attractive But Unique Audience

    How Mobile Marketing Differs In The Largest Smartphone Market In The World
    February 3, 2014 | Xiaofeng Wang

    China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video...

  • Report Marketers Embrace The Power Of Digital Video In China

    July 16, 2013 | Xiaofeng Wang

    With the widespread adoption of online video viewing platforms by Chinese consumers, marketers have seized the moment and increased their investment levels in the new medium. However, marketers...

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