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The Marketing Measurement And Insights Playbook For 2019
Embrace A Unified Marketing Measurement Standard
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...
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Report Gauge Your Marketing Innovation Maturity
The Assessment Report In The Marketing Innovation Playbook
To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation...