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The Marketing Measurement And Insights Playbook For 2019
Cross-Channel Attribution Puts The Science In Marketing Measurement
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018
Tools And Technology: The Marketing Measurement And Insights Playbook
In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar...