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  • Tech Market Outlook

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  • Report Four Main Players Star In The Future Of Work

    The Multiplying Force Of Automation Can Make Them All Winners

    Politicians, pundits, and prognosticators have pounced on the topic of the future of work, pondering who will win and who will lose. Job losses will reach 29% by 2030, and the creation of...

  • Report Future Jobs: Plan Your Workforce For Automation Dividends And Deficits

    Twelve Work Personas Define The Future Of Work
    April 30, 2019 | Craig Le Clair, J. P. Gownder

    Automation deficits (also known as job losses) due to advancing automation are inevitable. But they'll affect different occupations at different times and in different ways. To help you better...

  • Report Asia Pacific Tech Market Outlook For 2019 To 2020

    Growth Will Remain Steady Unless China's Or Japan's Economy Slows
    March 18, 2019 | Andrew Bartels, Frederic Giron

    Asia Pacific (AP) CIOs can expect tech market growth of 4% or more in 2019 and 2020, although trade frictions and slowing economies could halve that. Many AP firms, still at the early stages of...

  • Report The Global Tech Market Outlook For 2019 To 2020

    Tougher Times Are Ahead As We Move Away From 2018's Peak Growth Rates
    February 11, 2019 | Andrew Bartels

    When CIOs look back in five years, they will probably mark 2018 as the best year for tech budgets over that period. To help CIOs navigate these shifting tech waters and prepare for tougher times,...

  • Report 2019 US Tech Budgets: Industry Outlook

    CIOs Should Make Their 2019 Plans With A Solid Understanding Of What's Going On In Their Industry
    February 6, 2019 | Andrew Bartels

    The US tech budget outlook for 2019 is generally positive, with projected growth of 6.1% only slightly slower than its 2018 growth. But in that broad picture, different industries will face very...

  • Report China Tech Market Outlook, 2019 To 2020

    2019 Will Be A Year Of Rebalancing For China's Decision Makers
    January 15, 2019 | Charlie Dai

    Technology spending in China will reach US$256 billion in 2019 as the Chinese government and enterprises leverage digital technologies to further drive reforms and transformations. This report...

  • Report 2019 US Tech Budget Outlook: What CIOs Should Expect

    Look For Continued Strong Tech Growth, But With Some Weakening And More Risks
    December 7, 2018 | Andrew Bartels

    With US firms finalizing their 2019 tech budget plans, we provide our current forecast for the 2019 US tech market across multiple dimensions, including by tech category, by business technology...

  • Report Predictions 2019: Automation

    Automation Technologies Will Drive Success From The Service Desk To Customer Service And Beyond

    Automation technologies — a diverse set of technologies from robotic process automation (RPA) to business process management (BPM) to artificial intelligence (AI) and beyond — are becoming a key...

  • Report European Tech Market Outlook By Country, 2018 To 2019

    Benelux And The Nordic Nations Lead, While The Big Four Sputter With Weakening Economies
    October 18, 2018 | Andrew Bartels, Nate Meneer

    People often view Western and Central Europe as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report details...

  • Report US Tech Spending Forecast Highlights The Digital Services Divide

    Shifts In Tech Spending And Overall Economic Outlook Will Amplify The Reshuffling Of The Services Market
    July 19, 2018 | Liz Herbert, Amanda LeClair

    Major shifts in tech spending mean new winners and losers in the services market. This report discusses the effects of 2018 tech spending on the services market and key trends CIOs must consider...

  • Report New Tech: Autonomous Vehicles, Q3 2018

    Forrester's Landscape Overview Of 24 Providers

    Over the past decade, self-driving cars have moved from a curiosity in college engineering labs to a top priority for global tech and auto companies. Why? The technology that enables vehicles to...

  • Report The US Marketing Technology And Services Outlook, 2017 To 2022

    CMOs: Tech And Services Will Top $122 Billion In Five Years
    April 23, 2018 | Shar VanBoskirk, Drew Green

    By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology (martech) and services. The growth of technology spend will outpace that of services as marketers...

  • Report Mapping The $9 Trillion US B2B Online Commerce Market

    Expect Shifting Channels For Goods And Lagging Use For Services
    April 13, 2018 | Andrew Bartels, John Bruno

    eBusiness and channel strategy professionals tend to focus on sales coming through the enterprise B2B website. But this is just one channel for B2B online commerce. CIOs need to support all the...

  • Report The Contract Life-Cycle Management Market Continues To Grow At A Rate Of 18%

    Five Vendor Segments Offer Different Solutions Based On Type Of Contract, Deployment Model, Related Applications, And Geography
    March 13, 2018 | Andrew Bartels

    The contract life-cycle management (CLM) market is growing rapidly as firms discover these tools' value in creating and managing their core assets of contracts, especially for B2B relationships....

  • Report Asia Pacific Tech Market Outlook For 2018 To 2019

    Solid Economic Growth And Cloud Adoption Support 6% Growth In 2018 And 5% In 2019
    February 27, 2018 | Andrew Bartels, Frederic Giron

    In most cases, CIOs in the Asia Pacific region will be able to expand their tech budgets at a faster rate as we move into 2018. Tech budgets in the region will continue to shift toward software and...

  • Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • Report India Tech Market Outlook, 2018 To 2019

    India Will Go Through A Phase Of Cautious Spending In 2019
    January 23, 2018 | Ashutosh Sharma

    India's economy is a story of fits and starts. Firms expect the pro-business government to take up aggressive reforms to fast-track economic growth. However, major reforms like demonetization and...

  • Report China Tech Market Outlook, 2018 To 2019

    Technology Investment In Digital Innovation And Ecosystem Expansion Remains Strong As China Reforms
    January 16, 2018 | Charlie Dai

    Technology spending in China will reach $234 billion in 2018 as the Chinese government and enterprises further drive necessary reforms by investing in technologies for digital innovation and...

  • Report The Global Tech Market Outlook For 2018 To 2019

    Continued Tech Growth Will Peak In 2018 At 5.1% In Constant Currencies
    January 5, 2018 | Andrew Bartels

    2017 turned out to be a more positive year for global economies and tech markets than we had expected at the start of the year. 2018 will continue that trend, but concerns about the outlook will...

  • Report European Tech Market Outlook By Country, 2017 To 2018

    Mixed Prospects, With Slightly Better Overall Growth In 2018
    December 21, 2017 | Andrew Bartels, Nate Meneer

    Western and Central Europe is often viewed as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report offers our outlook...

  • Report 2018 US Tech Budget Outlook: Growth Will Accelerate To Almost 6%

    Sustained Economic Growth, Cloud, And Business Technology Will Drive Better Tech Growth In 2018
    December 13, 2017 | Andrew Bartels

    With US firms finalizing their 2018 tech budget plans, we provide our current forecast for the 2018 US tech market across multiple dimensions, including by tech category, for business technology...

  • Report The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
    December 13, 2017 | Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...

  • Report Midyear Global Tech Market Outlook For 2017 To 2018

    Global Tech Purchases Will Exceed $3 Trillion For The First Time
    September 25, 2017 | Andrew Bartels

    If 2016 was a year of political and economic disruption, with the Brexit vote in the UK and the election of Donald Trump in the US, 2017 has been a return to normality. As fears have abated and the...

  • Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • Report The Coming Consolidation Of Cloud

    Cloud CRM, Desktop Apps, And Platforms Are Already Oligopolies; It's Time For CIOs To Deal With The Risks Of Cloud Vendor Lock-In

    As businesses try to meet the accelerating needs of customers, more and more are turning to the cloud to provide the agility and flexibility needed to be successful. As the market for public cloud...