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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    March 4, 2021 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenges organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    March 3, 2021 | Kate Leggett

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • Report Define Your CRM Plan

    Strategic Plan: The CRM Playbook
    August 28, 2020 | Kate Leggett

    To avoid wasting time and effort on ill-conceived CRM initiatives, organizations should keep a laser focus on creating business value. Sound planning for CRM requires application development and...

  • Report New Tech: Smart Packaging, Q4 2019

    Forrester's Landscape Overview Of 22 Providers
    October 22, 2019 | George Lawrie

    Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...

  • Report The Forrester Wave™: Salesforce Implementation Partners In Asia Pacific, Q2 2019

    The 10 Providers That Matter Most And How They Stack Up
    June 24, 2019 | Frederic Giron, Michael Barnes

    In our 23-criterion evaluation of Salesforce implementation partners in Asia Pacific, we identified the 10 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, NTT DATA,...

  • Report The Forrester Wave™: Salesforce Implementation Partners, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up
    June 3, 2019 | Liz Herbert

    In our 21-criterion evaluation of Salesforce implementation partners, we identified the 12 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, Isobar, NTT DATA, PwC,...

  • Report Now Tech: Salesforce Implementation Services, Q2 2019

    Forrester's Overview Of 35 Salesforce Implementation Services Providers
    May 29, 2019 | Liz Herbert

    You can use Salesforce implementation services to navigate the complex and growing Salesforce product set, implement faster based on industry specialization, and re-invent the business. But to...