Forrester

Search Results

• Report The CIO's Guide To Lead-To-Revenue Management

  Examining The CMO's World Through A CIO's Lens

  January 14, 2019 | Leslie Joseph, Lori Wizdo

  Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they...

• Report C-Suite Tech Purchasing Patterns

  CIOs Need To Adapt To Businesses' Increasing Power In Tech Buying

  May 15, 2017 | Andrew Bartels

  Business execs are playing a bigger role in buying technologies to help their firms win, serve, and retain customers. CIOs still play a major role, but they operate in a new world of shifting...