Search Results
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Report The CIO's Guide To Lead-To-Revenue Management
Examining The CMO's World Through A CIO's Lens
Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they...
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Report C-Suite Tech Purchasing Patterns
CIOs Need To Adapt To Businesses' Increasing Power In Tech Buying
May 15, 2017 | Andrew BartelsBusiness execs are playing a bigger role in buying technologies to help their firms win, serve, and retain customers. CIOs still play a major role, but they operate in a new world of shifting...