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• Report The Forrester Tech Tide™: Channel Software, Q1 2018

  Eight Technology Categories Automate Indirect Channel Programs

  January 10, 2018 | Jay McBain

  Channel software is increasingly critical to firms' ability to win, retain, and serve their customers. To accelerate performance of partnerships and alliances, B2B marketers need to automate...

• Report Death Of The Traditional IT Channel

  Address New Hyperspecialized Shadow Channels To Succeed In The Age Of The Customer

  October 5, 2017 | Jay McBain

  Shifts in technology buying trends favoring line-of-business (LOB) leaders are significantly altering the traditional IT and telecommunications channel. With business buyers leading or influencing...