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The Data Management Playbook For 2019

Your Business Is Only As Fast As Your Data

Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

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  • Report A Guide To Forrester's Text Analytics Technology Research

    Understand The Landscape Of General-Purpose And Domain-Specific Platforms For Text Analytics
    July 18, 2019 | Boris Evelson

    To become an insights-driven business, organizations must strive to turn all data at their disposal into actionable insights. This is especially challenging when both structured and unstructured...

  • Report Big Data Fabric 2.0 Drives Data Democratization

    Advanced Level: Data Practices For Insights-Driven Businesses
    May 9, 2019 | Noel Yuhanna

    Business users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Three years ago, Forrester...

  • Report Data Warehouse Automation Platforms Help Close The Data-To-Insight Gap

    Seven DWA Vendors Bring Agility To The Entire BI/Analytics Development Life Cycle
    April 24, 2019 | Boris Evelson, Elizabeth Cullen

    Self-service business intelligence (BI), analytics, and data preparation platforms only partially support Agile development of BI applications. Parts of the process, like data modeling, still...

  • Report The Forrester Wave™: Big Data NoSQL, Q1 2019

    The 15 Providers That Matter Most And How They Stack Up
    March 14, 2019 | Noel Yuhanna

    NoSQL has become critical for all businesses to support modern business applications. In our 26-criterion evaluation of NoSQL providers, we identified the 15 most significant ones — Aerospike,...

  • Report Future-Proof Your Data Management Architecture

    Seven Strategies To Consider In Keeping Your Architectures Current
    March 13, 2019 | Noel Yuhanna

    Changing business requirements and new technologies drive constant change in data management architectures. Without an effective data management strategy, organizations won't meet the growing...

  • Report The Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019

    The 11 Providers That Matter Most And How They Stack Up
    February 13, 2019 | Noel Yuhanna, Mike Gualtieri

    Cloud Hadoop/Spark (HARK) platforms accelerate insights by automating the storage, processing, and accessing of big data. In our 25-criterion evaluation of HARK providers, we identified the 11 most...

  • Report The Forrester Wave™: Enterprise Insight Platforms, Q1 2019

    The Nine Providers That Matter Most And How They Stack Up
    January 7, 2019 | Brian Hopkins

    In our 21-criterion evaluation of enterprise insight platforms (EIPs), which combine data management, analytics, and insight application development tooling, we identified the nine most significant...

  • Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    December 19, 2018 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • Report Upgrade Your BI Data Architecture For Agile Insights, Part 1

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    The three-tier "layer cake" business intelligence (BI) architecture based on ETL, an enterprise data warehouse, and a BI tool is inflexible and outdated. This report, part one of our BI...

  • Report Get Faster And Better Insights From Your BI Tools, Part 2

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    A single enterprise business intelligence (BI) platform that only targets descriptive and diagnostic analytics applications is a thing of the past, especially for large enterprises. This report...

  • Report Move BI To The Cloud To Achieve Greater Agility, Part 3

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    An on-premises, single-tenant business intelligence (BI) platform is inflexible and outdated. This report makes recommendations to application development and delivery (AD&D) pros working on BI...

  • Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    November 16, 2018 | Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM)...

  • Report STIR Your Data For Context

    The Definitive Guide To Semantics
    November 8, 2018 | Michele Goetz

    Your business stakeholders, data scientists, and analysts want data to just work. Today, that simply isn't the case. They are spending too much time taking on data management and governance tasks...

  • Report Predictions 2019: Business Insights

    Don't Demonize Data — It's Still The Lifeblood Of Business Insights

    While AI is the darling of the day, enterprises often forget that to leverage the power of AI, you still need to transform your business into an insights-driven business. That means continuing to...

  • Report Reclaim Your Semantic Desert To Monetize Your Data

    Use Machine Learning Data Catalogs To Automate Semantics At Scale
    September 7, 2018 | Michele Goetz

    Data management has relied heavily on the logical and physical aspects of data and systems. The result? Rigid, brittle systems that don't support multiple use cases or adapt quickly to new business...

  • Report Now Tech: Hadoop/Spark Platforms, Q3 2018

    Forrester's Overview Of 18 Hadoop/Spark Platform Providers
    July 20, 2018 | Noel Yuhanna, Mike Gualtieri

    You can use Hadoop/Spark (HARK) platforms to access open source innovation, become significantly more productive, and foster collaboration. But to access these benefits, you'll first have to select...

  • Report Use IoT To Link Physical Operations And Digital Business

    Integrated Systems Of Insight Create Competitive Advantage
    July 18, 2018 | Brian Hopkins, Frank E. Gillett

    In many companies, internet-of-things (IoT) projects are isolated, with no connection to digital business initiatives. Companies miss out on combining real-world insights with digital business...

  • Report The Forrester Wave™: Machine Learning Data Catalogs, Q2 2018

    The 12 Providers That Matter Most And How They Stack Up
    June 21, 2018 | Michele Goetz

    In our 29-criteria evaluation of machine learning data catalogs (MLDCs) providers, we identified the 12 most significant ones — Alation, Cambridge Semantics, Cloudera, Collibra, Hortonworks, IBM,...

  • Report The Forrester Wave™: Big Data Fabric, Q2 2018

    Tools And Technology: The Data Management Playbook
    June 12, 2018 | Noel Yuhanna

    Big data fabric, an emerging platform, accelerates insights by automating ingestion, curation, discovery, preparation, and integration from data silos. Forrester identified the 15 most significant...

  • Report Now Tech: Big Data Fabric, Q2 2018

    Forrester's Overview Of 18 Big Data Fabric Vendors
    April 17, 2018 | Noel Yuhanna

    You can use big data fabric to provide a comprehensive view of data resources, secure big data sources, and accelerate big data initiatives. But to access these benefits, you'll first have to...

  • Report Q&A: Six Questions To Ask Before Diving Into Text Analytics

    Make The Most Of Your Textual Enterprise Data
    April 4, 2018 | Boris Evelson, Elizabeth Cullen

    Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable...

  • Report Battle Of The Data Lakes: Customer Insight Versus Enterprise Platform

    February 16, 2018 | Michele Goetz

    The race for the most compelling customer experience (CX) is intensifying, and customer insights are the rocket fuel for CX engines. But internal battles over the "right" scope for a data lake —...

  • Report Insight Platforms Connect Data To Action

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    January 24, 2018 | Brian Hopkins

    The pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...

  • Report Digital Insights Are The New Currency Of Business

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 12, 2018 | Brian Hopkins, Ted Schadler

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive...

  • Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

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