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Report Assessing Your Marketing Performance Management Maturity
Understand Your Current State And Build A Marketing Performance Management Vision With Forrester's Tool
March 5, 2018 | Allison SnowB2B marketers often underestimate the full scope of marketing performance management (MPM) — focusing only on demonstrating campaign or channel value. Instead, marketers must understand their...
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Report What B2B Marketers Must Know And Do To Make Attribution Work
Make Attribution A Linchpin With Strategic And Operational Discipline
October 5, 2017 | Allison SnowThe evidence is overwhelming that buyers manage their exploration and purchase journeys on their own terms via channels that are convenient for them. B2B marketers require visibility into the...