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• Report Assessing Your Marketing Performance Management Maturity

  Understand Your Current State And Build A Marketing Performance Management Vision With Forrester's Tool

  March 5, 2018 | Allison Snow

  B2B marketers often underestimate the full scope of marketing performance management (MPM) — focusing only on demonstrating campaign or channel value. Instead, marketers must understand their...

• Report What B2B Marketers Must Know And Do To Make Attribution Work

  Make Attribution A Linchpin With Strategic And Operational Discipline

  October 5, 2017 | Allison Snow

  The evidence is overwhelming that buyers manage their exploration and purchase journeys on their own terms via channels that are convenient for them. B2B marketers require visibility into the...