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  • Report The CIO's Guide To Lead-To-Revenue Management

    Examining The CMO's World Through A CIO's Lens
    January 14, 2019 | Leslie Joseph, Lori Wizdo

    Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they...

  • Report Predictions 2019: The Internet Of Things

    IoT's Business Promise Persists After A Consumer Reckoning

    This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products...

  • Report The XaaS Business Model Shift: A Win-Win For B2B Buyers And Sellers

    What B2B Firms Can Learn From The Pivot To SaaS Business Models
    May 1, 2018 | Liz Herbert

    The anything-as-a-service (XaaS) business model creates new opportunities for B2B buyers and sellers. Buyers get a better, faster, and more accessible solution; sellers optimize supply and demand...

  • Report Mapping The $9 Trillion US B2B Online Commerce Market

    Expect Shifting Channels For Goods And Lagging Use For Services
    April 13, 2018 | Andrew Bartels, John Bruno

    eBusiness and channel strategy professionals tend to focus on sales coming through the enterprise B2B website. But this is just one channel for B2B online commerce. CIOs need to support all the...

  • Report Vendor Landscape: B2B Business Networks, 2017 To 2018

    Leaders Exploit Scope And Scale, While Competitors Push Collaboration And Specialization
    November 15, 2017 | Andrew Bartels

    Business networks play a key role in the age of the (business) customer, underpinning B2B eCommerce; connecting buyers and suppliers to exchange purchase orders (POs), invoices, and supply chain...

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