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  • Digital Disruption

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  • Report The Future Of Work In Banking

    Routine Compliance And Branch Management Tasks Give Way To Deeper Customer Relationships And Digital Skills

    Digital technology can perform routine tasks like data entry more effectively than humans, freeing up human workers to complete other, more complex tasks. Banks that find the right balance of human...

  • Report Case Study: HDFC Life Insures Its Future With Technology-Led Innovation

    The Insurance Company's Digital Transformation Paid Rich Dividends
    December 9, 2019 | Amit Bhatia

    Indian insurer HDFC Life transformed itself from a traditional insurance firm into a digitally powered leader in the insurance space. Over a five-year period, HDFC Life won more customers by...

  • Report Innovate Insurance With Technology

    Executive Overview: The Digital Insurance Strategy Playbook
    November 14, 2019 | Oliwia Berdak

    Digital technologies are transforming the entire value chain of insurance, opening up new distribution opportunities; altering how insurers can assess, price, and manage risks; and creating new...

  • Report The Future Of Work In Insurance

    Loss Estimation And Claims Handling Give Way To Deeper Customer Relationships And Digital Skills

    Digital technology can perform routine tasks, such as data entry, more effectively than humans and has freed up human workers to complete other, more complex tasks. Insurers that find the right...

  • Report Research Overview: The Design Revolution

    A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design

    This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the...

  • Report The Design Revolution

    A Design Revolution Series Report

    More and more companies are prioritizing design. Why? Because of seismic changes in the dynamics of value, experiences, and power. But many firms undermine their efforts because of their design...

  • Report The Future Of Work: You Must Change How You Hire Customer Service Agents

    Workforce Transformation Must Come Before Automation
    September 30, 2019 | Kate Leggett, Ian Jacobs

    As customer service organizations grow more complex, the day-to-day work of a contact center agent will change. Automation will tackle simple, repetitive tasks; agents will need different skills to...

  • Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints

    Personalization Is About Deepening Customer Engagement
    September 26, 2019 | Aurelie L'Hostis, Alyson Clarke

    Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...

  • Report The State Of Digital Banking, 2019

    Landscape: The Digital Banking Strategy Playbook
    September 6, 2019 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have woken up to the threats, few have embarked on a true digital business transformation. This report...

  • Report Connected Solutions Are A Catalyst For Tech-Driven Innovation

    Learn From Telcos And Network Infrastructure Vendors About Innovations For Networked Solutions
    August 30, 2019 | James Staten, Dan Bieler

    Customers increasingly expect products and services that interact with them continuously and that get updated regularly. Smart posters, predictive maintenance, industrial automation, autonomous...

  • Report Marketing's Business Imperative: Prioritize Innovation

    Introducing Forrester's Marketing Innovation Scorecard
    July 30, 2019 | Thomas Husson

    Tech-led innovation is the future of business and the brand experience. Yet despite a plethora of new technologies at marketers' fingertips and an ever-growing array of platforms, marketing...

  • Report Forrester Infographic: Make Software Central To The Structure Of Innovation Delivery

    July 30, 2019 | Randy Heffner

    Digital turns enterprises into software businesses: Every business strategy or activity requires software. So whether your organization is disrupting markets or playing catch-up, application...

  • Report Dare To Disrupt With Technology-Driven Innovation

    Lead With Technology To Create Explosive 4x Returns

    Most firms use traditional innovation methods to meet their business goals. As a result, they get nondifferentiated offerings and average results. CIOs and other business leaders should read this...

  • Report The Future Of Insurance

    Vision: The Digital Insurance Strategy Playbook
    July 18, 2019 | Jeffery Williams

    The rapid advancement of digital technology is ushering in new ways to sell, buy, administer, and service insurance. New entrants, with their nimble, digital-first operating models, are challenging...

  • Report The Top Insurance Tech Trends To Watch In 2019

    Six Trends Define How Insurers Should Invest To Address Business And Tech Challenges
    May 7, 2019 | Ellen Carney

    Insurers are aiming to transform their organizations with digital technologies. Forces such as emerging technology, changing customer behavior, and new risks are influencing insurance technology...

  • Report The State Of Digital Insurance, 2019

    Landscape: The Digital Insurance Strategy Playbook
    February 5, 2019 | Oliwia Berdak

    Insurers have so far been shielded from digital disruption by an older demographic, underwriting expertise, and regulatory requirements. But these barriers are starting to fall. This report...

  • Report How Five Drivers Will Shape Insurance Business Technology Investments In 2019

    Take Three Key Tech Investment Actions In 2019
    January 31, 2019 | Ellen Carney

    Insurance business technology teams caught a few breaks in 2018, including fewer (but more costly) insured weather losses and new thinking by regulators when it comes to disruptive technology. But...

  • Report Disruptive Innovations Are Happening In Every Industry

    If Farmers Can Innovate, So Can You
    December 12, 2018 | James Staten, Michele Pelino

    Every company is facing future digital disruption from peers and new market entrants that are leveraging technology chains to deliver disruptive new market innovations. Even old school industries...

  • Report Predictions 2019: B2B Marketing And Sales

    Leaders Embrace Full Life-Cycle Engagement
    October 25, 2018 | Caroline Robertson

    As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human...

  • Report Discover Disruptive Strategies With The Business Innovation Canvas

    Design Future Customer Experiences Using Emerging Technology
    September 21, 2018 | Nigel Fenwick

    To disrupt their business, CIOs and business leaders need to adopt a startup mindset. But that's easier said than done. A successful innovation strategy must be developed from the outside in....

  • Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market
    September 19, 2018 | James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

  • Report The Algorithm Of You: Meet Your Personal Digital Twin

    Continuous Improvement: The Customer Trust And Privacy Playbook
    September 10, 2018 | Fatemeh Khatibloo

    Algorithms are all around us, guiding business decisions, social policy, and life choices. But the algorithms that organizations use today don't account for individual human objectives, resulting...

  • Report Digital Snakes And Ladders

    Play The Game To Identify Tactics To Improve Your Digital Business Maturity
    August 10, 2018 | Nigel Fenwick

    While every company's digital journey is unique, many tactics to accelerate digital transformation remain common across companies and industries. This report collects these best practices within...

  • Report Not All Innovations Are Created Equal

    Disruptive Innovations Drive The Greatest Digital Transformation Differentiation
    July 18, 2018 | James Staten

    Prioritize innovation types that help you lead market change and deliver differentiating customer advantages. These require CIOs to have deeper customer engagement and understanding and long-term...

  • Report Digital Transformation: Master Startup Methods

    Digital Transformation Best Practices: What Incumbents Can Learn From Digital-Native Firms
    June 13, 2018 | Julie A. Ask

    Digital business leaders face a dilemma: What made their firms successful in the past is now holding them back. Incumbents boast an existing customer base and brand pedigree but are saddled with...