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  • Digital Transformation
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Digital Transformation Of Video Advertising Arrives

    Addressable And Advanced TV Buying Hits The Inflection Point
    May 16, 2018 | Jim Nail

    Television advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of...

  • Report Move Over, Agencies: Consultancies Offer Marketers New Options

    Brands Rethink Agency Rosters To Drive Digital Business Transformation
    November 9, 2016 | Anjali Yakkundi

    Marketers have never had more to do: They need to craft business-driven, on-brand customer experiences (CXes) to reach and engage connected consumers — a tall mandate rife with process and...

  • Report The Digital Maturity Model 4.0

    Measure Your Maturity And Develop A Digital Transformation Plan
    January 21, 2016 | Shar VanBoskirk, Martin Gill

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

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