Search Results
-
Report The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2018
18 Technologies Underpin Modern B2B Marketing
B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and...
-
Report New Tech: B2B Social Selling Tools, Q1 2018
Forrester's Landscape Overview Of 18 B2B Social Selling Providers
With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs. This report presents a review of 18 vendors in the B2B...
-
Report Add Social Selling To Your B2B Marketing Repertoire
It's Time For B2B Sellers To Fully Embrace The Channel
February 7, 2017 | Mary Shea, Jacob MilenderWe are beginning to see business-to-business (B2B) social programs deliver on their early promise, with B2B marketers identifying social as a top-three demand generation tactic for building...