Search Results
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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Predictions 2019: The Internet Of Things
IoT's Business Promise Persists After A Consumer Reckoning
This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products...
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Report Experiment With New Approaches At The Leading Edge Of Design
Advanced Level: Design Practices For CX Transformation
October 30, 2018 | Andrew HoganGetting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...
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Report The Future Of Privacy: Personal Identity And Data Management
Consumer-Managed Data Is The Future Of The Data Economy
Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The State Of Voice Assistants
August 7, 2018 | Julie A. AskConversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...
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Report What To Learn From Apple's Coming Brawl With Amazon
August 1, 2018 | James L. McQuiveyApple is the iconic brand of this century; soon, it will become the first trillion-dollar company. However, Apple is letting Amazon gradually take over its dominant role by focusing on its elegant,...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Canada)
ForecastView Document
June 28, 2018 | Satish MeenaWe expect online retail in Canada to grow at a compound annual growth rate (CAGR) of 10.6% from 2018 to 2023. Cross-border purchases make up a significant portion of online spending by Canadian...
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Report The Television Market In India Is Ready For Disruption
ForecastView Document
June 11, 2018 | Satish MeenaWith Xiaomi's entry into the Indian television set market in March 2018, the market is preparing for disruption. This disruption will be similar to what occurred in the smartphone market over the...
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Report Forrester Data: Online Retail Forecast, 2018 To 2023 (US)
ForecastView Document
May 7, 2018 | Susan WuUS online retailing growth accelerated over the last year, with a 16% year-over-year increase. Consumer electronics and clothing are driving absolute online spend. The music industry is turning its...
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Report Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)
ForecastView Document
April 18, 2018 | Michael O'GradyeCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and...
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Report The Consumer Tech Stack
Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
April 5, 2018 | James L. McQuivey, Gina FlemingHumans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...
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Report Apple "Brands Different": Lessons From The World's Most Valuable Brand
Strategic Plan: The Brand Experience Playbook
April 5, 2018 | Dipanjan ChatterjeeApple is the most valuable brand in the world. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped...
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Report Virtual Reality In 2018: Not A Customer Reality
Our Top Five Takeaways For CX Pros About VR At Mobile World Congress
March 27, 2018 | Jennifer WiseForrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX)...
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Report Smart Homes Advance Toward Subscription Living
How The Subscription Economy Will Drive Smart Home Adoption
March 12, 2018 | Frank E. GillettSmart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...
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Report Developing Tomorrow's Digital Experiences
Vision: The Mobile App Development Playbook
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....
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Report Forrester Data: Smart Home Devices Forecast, 2017 To 2022 (US)
ForecastView Document
We expect the smart home devices installed base in the US to grow at a five-year compound annual growth rate (CAGR) of 42%, powered by the smart speakers category. We break up this forecast into 12...
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Report The Canada Customer Experience Index, 2017
How Brands Build Loyalty With The Quality Of Their Experience
August 28, 2017 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index...
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Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)
ForecastView Document
April 7, 2017 | Satish MeenaWe expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect...
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Report Quick Take: Snap Aims To Capitalize On Social Millennials With IPO
But Marketers Must Be Strategic With Their Advertising Dollars
March 2, 2017 | Jessica LiuOn March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the...