Search Results
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Report Smart Speakers Lead The Smart Home Revolution
Cost Continues To Be The Biggest Inhibitor To Smart Home Adoption
Smart home technology has moved past its early adoption stage, and we expect the installed base of smart home devices to grow at CAGR of 26.2% between 2018 and 2023. Smart speakers have been the...
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Report Forrester Analytics: Smart Home Devices Forecast, 2018 To 2023 (US)
ForecastView Document
The smart home has moved past its early adoption stage, and we expect it to grow at a CAGR of 26.2% between 2018 and 2023. In this report, we share our outlook for the US smart home, including its...
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Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?
Make Smart Choices Rather Than Following The Crowd
Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...
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Report At A Glance: Master Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseDigital voice interfaces are hot: New voice-activated devices are hitting the market, customers are buying them, and brands are rushing to create voice experiences for customers to use. Yet many of...
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Report Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseVoice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies wanting to leverage this new touchpoint are...
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Report How To Design Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseCompanies are rushing to launch digital voice experiences to keep up with the growth in customers' adoption of talking appliances and competitors' pilots. But their hopes to launch a killer Alexa...
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Report The Canada Customer Experience Index, 2018
How Brands Build Loyalty With The Quality Of Their Experience
March 4, 2019 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 184 brands across 17 industries in the Canada Customer...
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Report The CIO's Guide To CES 2019: Leading Indicators For New Tech Challenges And Collaboration
CES Was A Showcase Of Connected Experiences And Products
February 6, 2019 | Frank E. GillettCES provides a wealth of information and technological possibilities. Digital leaders should monitor the tech trends showcased each new year to help anticipate an array of diverse innovations...
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Report The CMO's Guide To CES 2019: Five Big Brand Ideas
January 23, 2019 | Dipanjan ChatterjeeCES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...
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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Predictions 2019: The Internet Of Things
IoT's Business Promise Persists After A Consumer Reckoning
This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products...
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Report Experiment With New Approaches At The Leading Edge Of Design
Advanced Level: Design Practices For CX Transformation
October 30, 2018 | Andrew HoganGetting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...
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Report The Future Of Privacy: Personal Identity And Data Management
Consumer-Managed Data Is The Future Of The Data Economy
Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The State Of Voice Assistants
August 7, 2018 | Julie A. AskConversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...
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Report What To Learn From Apple's Coming Brawl With Amazon
August 1, 2018 | James L. McQuiveyApple is the iconic brand of this century; soon, it will become the first trillion-dollar company. However, Apple is letting Amazon gradually take over its dominant role by focusing on its elegant,...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Canada)
ForecastView Document
June 28, 2018 | Satish MeenaWe expect online retail in Canada to grow at a compound annual growth rate (CAGR) of 10.6% from 2018 to 2023. Cross-border purchases make up a significant portion of online spending by Canadian...
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Report The Television Market In India Is Ready For Disruption
ForecastView Document
June 11, 2018 | Satish MeenaWith Xiaomi's entry into the Indian television set market in March 2018, the market is preparing for disruption. This disruption will be similar to what occurred in the smartphone market over the...
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Report Forrester Data: Online Retail Forecast, 2018 To 2023 (US)
ForecastView Document
May 7, 2018 | Susan WuUS online retailing growth accelerated over the last year, with a 16% year-over-year increase. Consumer electronics and clothing are driving absolute online spend. The music industry is turning its...
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Report Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)
ForecastView Document
April 18, 2018 | Michael O'GradyeCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and...
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Report The Consumer Tech Stack
Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
April 5, 2018 | James L. McQuivey, Gina FlemingHumans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...
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Report Apple "Brands Different": Lessons From The World's Most Valuable Brand
Strategic Plan: The Brand Experience Playbook
April 5, 2018 | Dipanjan ChatterjeeApple is the most valuable brand in the world. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped...
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Report Virtual Reality In 2018: Not A Customer Reality
Our Top Five Takeaways For CX Pros About VR At Mobile World Congress
March 27, 2018 | Jennifer WiseForrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX)...
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Report Smart Homes Advance Toward Subscription Living
How The Subscription Economy Will Drive Smart Home Adoption
March 12, 2018 | Frank E. GillettSmart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...
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