Search Results
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Report Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)
ForecastView Document
April 18, 2018 | Michael O'GradyeCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and...
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Report The Consumer Tech Stack
Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...
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Report Apple "Brands Different": Lessons From The World's Most Valuable Brand
April 5, 2018 | Dipanjan ChatterjeeApple is the most valuable brand in the world. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped...
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Report Virtual Reality In 2018: Not A Customer Reality
Our Top Five Takeaways For CX Pros About VR At Mobile World Congress
March 27, 2018 | Jennifer WiseForrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX)...
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Report Smart Homes Advance Toward Subscription Living
How The Subscription Economy Will Drive Smart Home Adoption
March 12, 2018 | Frank E. GillettSmart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...
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Report Developing Tomorrow's Digital Experiences
Vision: The Mobile App Development Playbook
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....
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Report Forrester Data: Smart Home Devices Forecast, 2017 To 2022 (US)
ForecastView Document
We expect the smart home devices installed base in the US to grow at a five-year compound annual growth rate (CAGR) of 42%, powered by the smart speakers category. We break up this forecast into 12...
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Report The Canada Customer Experience Index, 2017
How Brands Build Loyalty With The Quality Of Their Experience
August 28, 2017 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index...
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Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)
ForecastView Document
April 7, 2017 | Satish MeenaWe expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect...
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Report Quick Take: Snap Aims To Capitalize On Social Millennials With IPO
But Marketers Must Be Strategic With Their Advertising Dollars
March 2, 2017 | Jessica LiuOn March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the...
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Report The Canada Customer Experience Index, 2016
Canadian Company Scores Reveal A Year Of Stagnation
September 29, 2016 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in Canada and the specific brands that you must beat to...
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Report Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global
September 14, 2016 | James L. McQuiveyOn September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of...
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Report The US Customer Experience Index, 2016
July 18, 2016 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? We reveal the top performers in the US as well as the specific brands that you need to beat to take over...
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Report The Coming Wave Of Virtual Reality
The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020
May 31, 2016 | J. P. GownderInterest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...
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Report Forrester Data Smart Home Devices Forecast, 2016 To 2021 (US)
ForecastView Spreadsheet
May 11, 2016 | Shaurya PriyaThis forecast, made exclusively available for ForecastView clients, sizes and forecasts the installed base of smart home devices and systems in the US. We also look at the number of households that...
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Report Case Study: How GameStop Is Fighting Disruption
May 10, 2016 | Sucharita KodaliLike many companies in the physical media sector, video game retailers face disruption from mobile devices, digital distribution, and intense competition. This case study provides eBusiness...