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  • Report Benchmark 2007: Television

    Most Households Get Their TV Digitally
    September 21, 2007 | James L. McQuivey

    Television is a universal medium. Nearly everybody watches it, regardless of income and experience with technology. However, television is getting increasingly high-tech, allowing Early Adopters to...

  • Report Benchmark 2007: Media

    Online Media Use Is Growing But Still Lags TV
    September 20, 2007 | James L. McQuivey

    The average adult watches TV 12.4 hours per week, nearly twice the time that they report spending on any other medium. Despite their busy lives, Early Adopters spend 2 more hours per week with the...

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