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  • Report The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®
    January 16, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demographics,...

  • Report The State Of Consumers And Technology: Benchmark 2010, US

    North American Consumer Technographics®
    September 21, 2010 | Jacqueline Anderson

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics, behaviors,...

  • Report Online Video Best Practice

    Benchmarking Web Sites Using Forrester's Online Video Product Scorecard
    August 5, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

  • Report Benchmarks And Best Practices For Online Video Advertising

    The 2009 US Online Video Advertising WebTrack
    February 4, 2010 | Nate Elliott

    With users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. We watched nearly 50 hours of video on 87 Web sites to learn...

  • Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • Report The State Of Consumers And Technology: Benchmark 2009, US

    A Life Stage Analysis Of The US Benchmark Survey
    September 2, 2009 | Jacqueline Anderson, Charles S. Golvin

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • Report Benchmark 2008: Forecast Growth Of Devices And Access In The US

    North American Consumer Technographics
    July 25, 2008 | Charles S. Golvin

    A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among...

  • Report Benchmark 2008: The Web Purchasing Power Of Gen X

    North American Consumer Technographics
    July 25, 2008 | Sucharita Kodali

    Despite recent economic woes, online retail sales are projected to grow 17% in 2008 and surpass the $200 billion mark. Further, the bulk of online retail sales are driven by tenured Gen Xers and...

  • Report Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

    North American Consumer Technographics
    July 25, 2008 | James L. McQuivey

    The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is...

  • Report Benchmark 2008: Gen Y Comes Of Age

    North American Consumer Technographics
    July 25, 2008 | Shar VanBoskirk

    As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18...

  • Report Benchmark 2008: Pay TV Is Growing Through Digital Upgrades

    North American Consumer Technographics
    July 23, 2008 | James L. McQuivey

    TV is now firmly digital — nearly 60% of US households with TVs get their service digitally in the form of satellite, digital cable, or telco TV service. Analog cable takes the biggest hit in the...

  • Report Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home...

  • Report Benchmark 2008: Putting The Personal Into The PC

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    While personal computer penetration has reached a nearly ubiquitous 86% of US homes, the nature of the PC is changing for consumers. Laptops make up an ever-increasing part of the PC market...

  • Report Benchmark 2008: Gen X Loves Gadgets The Most

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes...

  • Report Benchmark 2008: Broadband Dominates The Home Internet Access Market

    North American Consumer Technographics
    July 21, 2008 | Sally M. Cohen

    As broadband sailed past the majority mark in 2007, telcos pushed ahead of their cable competition on the strength of competitive pricing for DSL and new fiber deployments. More specifically, the...

  • Report The State Of Consumers And Technology: Benchmark 2008

    A Generational Analysis Of The North American Benchmark Survey
    July 21, 2008 | Charles S. Golvin, Ted Schadler

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

  • Report Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y

    North American Consumer Technographics
    July 21, 2008 | Sally M. Cohen

    Traditional telephone companies face a daunting reality: Many consumers — especially Gen X and Gen Y — are forgoing traditional telephone landlines in favor of other voice technologies. For younger...

  • Report Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week...

  • Report Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Home networks — the foundation of the digital home — continued to grow in penetration in the past year: Today, 22% of North American households have a home network — and that number is growing...

  • Report Benchmark 2008: Mobile Is Everywhere

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Cell phones are seemingly ubiquitous in North America today. Consumers in four out of five homes have a mobile phone, and the number jumps to 91% among households headed by a Gen Yer. The vast...

  • Report Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market

    North American Consumer Technographics
    July 21, 2008 | Paul Jackson

    For many years, gaming has been more than just a youth pursuit; PC gaming in particular has shown a capacity to engage and entertain all age groups, even if revenues don't necessarily follow this...

  • Report Benchmark 2007: Communications And Commerce Outstrip Content Online

    Online Activities: Users Engage Most With Photos
    November 16, 2007 | Charles S. Golvin

    Consumers enjoy an increasingly broad range of activities when online, yet the number of applications used by a majority of online consumers is very small: 94% use email and 54% research products...

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