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  • Report The Canada Customer Experience Index, 2015

    Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience
    June 8, 2015 | Megan Burns, Corey Stearns

    Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

  • Report The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®
    January 16, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

  • Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demographics,...

  • Report The State Of Consumers And Technology: Benchmark 2010, US

    North American Consumer Technographics®
    September 21, 2010 | Jacqueline Anderson

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics, behaviors,...

  • Report Benchmarks And Best Practices For Online Video Advertising

    The 2009 US Online Video Advertising WebTrack
    February 4, 2010 | Nate Elliott

    With users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. We watched nearly 50 hours of video on 87 Web sites to learn...

  • Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • Report The State Of Consumers And Technology: Benchmark 2009, US

    A Life Stage Analysis Of The US Benchmark Survey
    September 2, 2009 | Jacqueline Anderson, Charles S. Golvin

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes...

  • Report Benchmark 2008: Which Generations Bank And Invest Online?

    North American Consumer Technographics
    October 27, 2008 | Bill Doyle

    Online financial services run counter to the general pattern of technology adoption, where Gen Y typically sets the pace. Instead, Seniors are the generation most likely to track their investment...

  • Report Benchmark 2008: Forecast Growth Of Devices And Access In The US

    North American Consumer Technographics
    July 25, 2008 | Charles S. Golvin

    A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among...

  • Report Benchmark 2008: Gen Y Comes Of Age

    North American Consumer Technographics
    July 25, 2008 | Shar VanBoskirk

    As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18...

  • Report Benchmark 2008: The Web Purchasing Power Of Gen X

    North American Consumer Technographics
    July 25, 2008 | Sucharita Kodali

    Despite recent economic woes, online retail sales are projected to grow 17% in 2008 and surpass the $200 billion mark. Further, the bulk of online retail sales are driven by tenured Gen Xers and...

  • Report Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

    North American Consumer Technographics
    July 25, 2008 | James L. McQuivey

    The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is...

  • Report Benchmark 2008: Pay TV Is Growing Through Digital Upgrades

    North American Consumer Technographics
    July 23, 2008 | James L. McQuivey

    TV is now firmly digital — nearly 60% of US households with TVs get their service digitally in the form of satellite, digital cable, or telco TV service. Analog cable takes the biggest hit in the...

  • Report Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home...

  • Report Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake

    North American Consumer Technographics
    July 23, 2008 | Carlton A. Doty

    Now more than ever, the Web is teeming with health-related content as new sites, products, and services seem to flood the market under the health and wellness guise. So how are consumers...

  • Report Benchmark 2008: Examining Travel Behavior By Generation

    North American Consumer Technographics
    July 23, 2008 | Henry H. Harteveldt

    US travelers are not a single block of people. Examining travelers' behavior by generation identifies important differences. Boomers and Gen X have the largest proportion of travelers — 72% and...

  • Report Benchmark 2008: Putting The Personal Into The PC

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    While personal computer penetration has reached a nearly ubiquitous 86% of US homes, the nature of the PC is changing for consumers. Laptops make up an ever-increasing part of the PC market...

  • Report The State Of Consumers And Technology: Benchmark 2008

    A Generational Analysis Of The North American Benchmark Survey
    July 21, 2008 | Charles S. Golvin, Ted Schadler

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

  • Report Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Home networks — the foundation of the digital home — continued to grow in penetration in the past year: Today, 22% of North American households have a home network — and that number is growing...

  • Report Benchmark 2008: Broadband Dominates The Home Internet Access Market

    North American Consumer Technographics
    July 21, 2008 | Sally M. Cohen

    As broadband sailed past the majority mark in 2007, telcos pushed ahead of their cable competition on the strength of competitive pricing for DSL and new fiber deployments. More specifically, the...

  • Report Benchmark 2008: Gen X Loves Gadgets The Most

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes...

  • Report Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week...

  • Report Benchmark 2008: Mobile Is Everywhere

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Cell phones are seemingly ubiquitous in North America today. Consumers in four out of five homes have a mobile phone, and the number jumps to 91% among households headed by a Gen Yer. The vast...

  • Report Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y

    North American Consumer Technographics
    July 21, 2008 | Sally M. Cohen

    Traditional telephone companies face a daunting reality: Many consumers — especially Gen X and Gen Y — are forgoing traditional telephone landlines in favor of other voice technologies. For younger...

  • Report Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market

    North American Consumer Technographics
    July 21, 2008 | Paul Jackson

    For many years, gaming has been more than just a youth pursuit; PC gaming in particular has shown a capacity to engage and entertain all age groups, even if revenues don't necessarily follow this...

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