8 results in Reports

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  • Report Emerging Touchpoints Require A Marketing Mind Shift

    February 19, 2013 | Anthony Mullen

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to respond to...

  • Report TV And Video Advertising Is On The Upswing In 2012

    February 27, 2012 | David M. Cooperstein

    Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their...

  • Report Crowdsourcing Gains Legitimacy For Advertisers

    Leverage Professional Crowdsourcing Networks To Create New Video Content
    June 28, 2011 | Chris Stutzman

    The demand for video advertising and content — whether for television, online, or cinema — is outpacing the rate at which marketers can supply it. Specialized crowdsourcing networks are emerging as...

  • Report 2011 Customer Experience Predictions

    What Customer Experience Professionals Need To Know About The Year Ahead
    January 14, 2011 | Kerry Bodine, Ron Rogowski

    In 2011, the customer experience ecosystem will expand to include a dizzying array of new devices, touchpoints, and physical interactions. The breadth of this emerging ecosystem and the number of...

  • Report Online Video Ad Creative

    Digital Studios, Crowdsourcing Vendors, And Video Contests Offer Marketers New Sources Of Creative Content
    October 28, 2009 | Nate Elliott

    As interactive marketers' use of online video advertising grows, more of them face the challenge of finding video ad creative. For many interactive marketers, this means simply repurposing TV...

  • Report Where To Find Help For Web Design Projects, 2009

    North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
    May 8, 2009 | Vidya L. Drego

    Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still...

  • Report What Ad Agencies Want From Online Media

    Agencies Are Looking For Integration, Control, And Reliability
    March 3, 2009 | Mark Mulligan

    Media firms have been obsessing over the needs of advertising agencies for more than a century, and online media properties have made these relationships much more complex. Agencies tell Forrester...

  • Report 2009 European Interactive Marketing Predictions

    Interactive Channels Will Produce Upsides In A Down Economy
    February 9, 2009 | Rebecca Jennings

    2009 will bring major challenges for European interactive marketers as economic conditions place greater emphasis than ever before on generating results and gaining efficiencies from online...

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