22 results in Reports
 

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  • Report Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

    CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables
    January 21, 2015 | James L. McQuivey

    With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

  • Report Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

  • Report The Clash Of The Digital Platforms

    Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It
    March 7, 2014 | James L. McQuivey

    We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired...

  • Report Innovative Consumer Technology Brands Win The Battle For Mindshare

    Technographics® TRUE Brand Compass: Consumer Technology
    January 6, 2014 | Tracy Stokes

    The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand...

  • Report The Worldwide Tablet Forecast

    A ForecastView Report
    June 13, 2013 | Michael O'Grady, Vikram Sehgal

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

  • Report Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate

    Google Nexus and Microsoft Surface Force OEMs To Up Their Games
    September 14, 2012 | Tony Costa

    Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...

  • Report The Fight To Control The TV Becomes A Platform War

    May 16, 2012 | James L. McQuivey

    The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

  • Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

  • Report Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

    February 7, 2012 | Sucharita Kodali

    As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture consumer...

  • Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • Report The Digital Media Product Innovation Imperative

    Identifying Organizational Priorities For Creating New Digital Media Experiences
    April 7, 2011 | James L. McQuivey

    The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated,...

  • Report Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software
    September 1, 2010 | Charles S. Golvin

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

  • Report Updated Q3 2010: The US Consumer PC Market In 2015

    Tablets Cannibalize Netbooks; Desktops Slide But Still Live On
    August 4, 2010 | Sarah Rotman Epps

    As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more...

  • Report The Windows 7 Tablet Imperative

    Curated Computing Is Table Stakes For Tablets
    May 27, 2010 | J. P. Gownder, Sarah Rotman Epps

    Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

  • Report Windows 7 Succeeds In Raising Awareness

    But Many Consumers Are Still Uncertain About Upgrading From XP
    March 29, 2010 | Abe Garon, J. P. Gownder

    With its recent launch of Windows 7, Microsoft faces two key challenges: The product must perform well enough to live up to the lasting legacy of Windows XP while at the same time overcoming...

  • Report Case Study: Customer Input Shaped Office 2010

    How Customer Input Improves Product Creation Efforts
    March 29, 2010 | Doug Williams

    This report isn't about what's new in Microsoft Office 2010, Microsoft's forthcoming release of its popular productivity software suite. Rather, it's a case study that highlights best practices in...

  • Report Windows 7 Early Adopters Are Very Satisfied

    A Surprising Number Of Consumers Have Upgraded Their Old PCs
    March 29, 2010 | J. P. Gownder, Abe Garon

    Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good...

  • Report Competing With Apple

    Assess Capabilities, Not Intent, To Benchmark Competitors Or Potential Partners
    March 4, 2010 | Ian Fogg

    At every new product launch, Apple secures enormous attention, in part due to Apple's cultivated mystique. Forrester advises firms to see through the magic by using threat analysis to predict what...

  • Report Mobile World Congress 2010: Smartphones Are The New Phones

    February 25, 2010 | Ian Fogg

    This year's Mobile World Congress (MWC) was truly global yet was much more than purely a mobile event. Three of the key smartphone players making waves this year — Google, Intel, and Microsoft —...

  • Report Case Study: Bing Mobile Campaign Syncs With Target Audience

    Microsoft Matches Audience Habits In Interactive Search Engine Ads
    August 6, 2009 | Neil Strother

    Microsoft demonstrated a keen understanding of mobile marketing best practices when it launched its Bing for mobile campaign in conjunction with the kickoff of its new online search engine. These...

  • Report Designing PCs For The Third World

    How Children And Education Will Redefine The PC
    May 22, 2007 | Simon Yates

    After more than a quarter-century of technology development and investment, the worldwide milestone of 1 billion PC users is not too far away. Now the technology industry is turning its attention...