14 results in Reports
 

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  • Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

  • Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • Report Smartphone Trends 2011

    In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products
    January 27, 2011 | Ian Fogg

    In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...

  • Report Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus
    January 25, 2011 | Charles S. Golvin

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

  • Report Executive Q&A: iPads And Tablets

    Consumer Product Strategists' Critical Questions Answered
    January 13, 2011 | Sarah Rotman Epps

    In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...

  • Report Tablets Will Grow As Fast As MP3 Players

    Winning Tablet Product Strategies Will Exploit Both Apps And Browsers
    January 4, 2011 | Sarah Rotman Epps

    Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...

  • Report How To Prepare For The Era Of Experience

    Why Companies Must Adopt A Total Product Experience Approach
    October 18, 2010 | James L. McQuivey

    New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

  • Report Latin American Social Technographics® Revealed

    How Can Companies Leverage Latin Americans' Love of Social Media?
    August 9, 2010 | Roxana Strohmenger

    Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...

  • Report Updated Q3 2010: The US Consumer PC Market In 2015

    Tablets Cannibalize Netbooks; Desktops Slide But Still Live On
    August 4, 2010 | Sarah Rotman Epps

    As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more...

  • Report The State Of Mobile Banking In Europe: 2010

    Mobile Banking's Time Has Finally Come
    April 22, 2010 | Alexander Hesse

    About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type. Today's users are early adopters who use mobile banking as a...

  • Report Benchmarks And Best Practices For Online Video Advertising

    The 2009 US Online Video Advertising WebTrack
    February 4, 2010 | Nate Elliott

    With users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. We watched nearly 50 hours of video on 87 Web sites to learn...

  • Report How To Make Blu-ray Succeed In Europe

    Blu-ray's Value Proposition Must Include More Than Just HD Quality
    January 20, 2010 | Laurence Meyer

    As in the US, recent Blu-ray uptake in Europe has been encouraging: Thanks to the PlayStation 3, Blu-ray players are now in 10% of European homes, and the Blu-ray Disc Association expected that...

  • Report Predictions 2010: What's In Store For The Telecom Industry?

    December 4, 2009 | Mike Cansfield

    2009 will be remembered as the year the ramifications of the financial crisis spilled over into the wider economy prompting recession. The communications sector has not been immune to this...

  • Report The Next-Gen Product Convenience Challenge

    Apply Convenience Kaizen Across Entire Product Portfolios
    October 6, 2009 | Ian Fogg

    Due to the speed of product launches and updates in the Internet era, companies no longer have the luxury of reflecting on product and service convenience at a time of their choosing. They must...