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• Report Forrester Infographic: European Financial Services Firms Accelerate Digital Transformation

  June 12, 2020 | Jost Hoppermann

  The digital transformation imperative in financial services is stronger than ever. This Forrester infographic uses Forrester's Q3 2019 Global Financial Services Architecture Survey to provide an...

• Report Retention Is Not Enough: Banks Must Build Emotion-Rich Relationships To Grow

  Roadmap: The Brand Experience Playbook

  May 14, 2020 | Dipanjan Chatterjee, Peter Wannemacher

  Banks have had a great run: For nearly a century, they've played an essential and highly visible role in people's lives, and most have consistently made tidy profits as a result. But many customers...

• Report Spend On Marketing Performance Measurement Doubles By 2024

  Landscape: The Marketing Measurement And Insights Playbook

  January 23, 2020 | Jim Nail

  Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Against a background of firms embracing...

• Report The Future Of Work In Insurance

  Loss Estimation And Claims Handling Give Way To Deeper Customer Relationships And Digital Skills

  November 1, 2019 | Ellen Carney, J. P. Gownder, August du Pont

  Digital technology can perform routine tasks, such as data entry, more effectively than humans and has freed up human workers to complete other, more complex tasks. Insurers that find the right...

• Report The Best And Worst Of Email Marketing, 2019

  Small Improvements Will Boost Response Rates And Sales

  July 22, 2019 | Shar VanBoskirk

  This report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...

• Report Take The Work Out Of Insurance Quotes

  Digital Feature Fix: Remove Obstacles That Keep Prospects From Seeing The Price Of A Policy

  March 19, 2019 | Benjamin Ensor, August du Pont

  Consumers often look for the lowest price when selecting insurance policies. Yet in our reviews, we often find that insurance sites either don't provide a quoting tool or make the process of...