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• Report The Best And Worst Of Email Marketing, 2019

  Small Improvements Will Boost Response Rates And Sales

  July 22, 2019 | Shar VanBoskirk

  This report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...

• Report Financial Services Outspends Everyone On Digital Marketing

  Budgets Grow As US Firms Align Budgets To Customer Needs

  July 2, 2019 | Shar VanBoskirk, Brandon Verblow

  In 2019, US financial services owns the largest digital marketing budgets and is projected to hold that title through 2023. CMOs should read this brief to learn how US banks, brokerages, insurance...

• Report Take The Work Out Of Insurance Quotes

  Digital Feature Fix: Remove Obstacles That Keep Prospects From Seeing The Price Of A Policy

  March 19, 2019 | Benjamin Ensor, August Du Pont

  Consumers often look for the lowest price when selecting insurance policies. Yet in our reviews, we often find that insurance sites either don't provide a quoting tool or make the process of...

• Report Spend On Marketing Performance Measurement Doubles By 2023

  Benchmarks: The Marketing Measurement And Insights Playbook

  September 17, 2018 | Jim Nail

  Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services...

• Report Get Ready To Activate Marketing Campaigns With Mobile Wallets

  Promotions And Loyalty Give Marketers A Head Start

  June 5, 2018 | Thomas Husson

  Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile...