4 results in Reports
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Banking
  • Xiaofeng Wang

Search Results

  • Report Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success

    OCBC Bank Created A Marketing Chatbot To Accelerate Revenue Growth
    July 21, 2017 | Xiaofeng Wang

    Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. OCBC Bank in Singapore is bucking the trend: The bank recently created Emma,...

  • Report 2016 China Mobile Banking Functionality Benchmark

    Alipay Retains A Slim Lead, But Traditional Banks CMB And ICBC Are Quickly Catching Up
    June 6, 2016 | Xiaofeng Wang

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of Alipay and five retail banks in China on 41 criteria. Last year's top performer Alipay has...

  • Report Brief: Smart Banks Tap Into Customers' Mobile Moments

    Smart Banks Are Building Competitive Advantage By Serving Mobile Bank Customers Throughout The Customer Journey
    January 8, 2016 | Xiaofeng Wang

    Mobile banking is gaining momentum worldwide, and mobile moments are the next battleground for banks. While Chinese consumers are rapidly embracing mobile moments, most banks have yet to follow...

  • Report 2015 China Mobile Banking Functionality Benchmark

    Alipay Tops Our Review Of Chinese Banks' Mobile Services
    October 26, 2015 | Xiaofeng Wang, Gene Cao

    Forrester evaluated the mobile banking offerings of five of China's largest retail banks plus Alipay. The banks all deliver the basics, with a variety of informational and transactional features...

Content Type

Apply

Filters

Industry

Region

Vendor

Market Imperatives