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The Marketing Measurement And Insights Playbook For 2019
Embrace A Unified Marketing Measurement Standard
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...
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Report Spend On Marketing Performance Measurement Doubles By 2023
September 17, 2018 | Jim NailMarketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services...