Forrester

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• Report New Tech: Smart Packaging, Q4 2019

  Forrester's Landscape Overview Of 22 Providers

  October 22, 2019 | George Lawrie

  Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...

• Report Now Tech: Integrated Business Planning, Q2 2018

  Forrester's Overview Of 15 Integrated Business Planning Providers

  April 13, 2018 | George Lawrie

  Digital businesses can use integrated business planning (IBP) to align strategic, operational, and financial plans to improve business performance, drive superior customer service from the same...

• Report Refit Your Applications For Direct-To-Consumer Sales

  Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio

  December 13, 2017 | George Lawrie

  The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...