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  • Report Marketers: Manage Your Supply Chain

    Continuous Improvement: The Omnichannel Advertising Playbook
    July 26, 2018 | Susan Bidel

    B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising...

  • Report Case Study: The ATP Unlocks Decades Of Tennis Data To Transform The Fan Experience

    Data Commercialization Drives Value For Teams And Fans
    August 1, 2017 | Somak Roy, Jennifer Belissent, Ph.D.

    The Association of Tennis Professionals (ATP), the governing body of men's pro tennis, oversees 15,000 tennis matches a year and was sitting on a huge store of data with the potential to improve...

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