16 results for "marketing and live events" in Reports
 

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  • Report CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks
    April 24, 2014 | Bert DuMars, Jim Nail

    ...on YouTube including StyleHaul, Machinima, Tastemade, Maker Studios, and Fullscreen or on live streaming platforms like Twitch. Brands ranging from Macy's to Coca-Cola, American Express,...

  • Report Market Overview: Online Video Platforms For Sales And Marketing

    Vendors Focus On Folding Video Into Marketing Operations
    February 17, 2015 | Philipp Karcher

    Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture...

  • Report Tell Your B2B Marketing Story With Online Video

    January 26, 2009 | Laura Ramos

    ...Forrester offers five approaches assured to transform video from humdrum nattering to compelling interaction that generates more qualified demand and makes marketing communication more authentic.

  • Report The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015

    Choose From Solutions For Presenting Live Or Publishing Video On Demand To Internal Or External Audiences
    February 3, 2015 | Philipp Karcher

    ...where they stand in relation to each other to help organizations select the right video publishing or presentation solution for marketing, corporate communications, and training.

  • Report Prepare To Support Video Livestreaming For Customer Experiences

    Technology Democratization Boosts Live Video Into The Mainstream
    August 1, 2017 | Nick Barber

    ...their customers in real time, give their customers access to otherwise inaccessible events, and save money on production. Livestreaming is an important tool in a...

  • Report Social Livestreaming Success Requires A Video Strategy

    Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan
    June 29, 2017 | Jessica Liu

    ...of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness...

  • Report How Online Video Will Challenge DVRs' Role

    Advertisers Must Now Prepare For A Multiplatform Video Ecosystem
    October 30, 2013 | Jim Nail

    Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get...

  • Report The Gross Rating Point Gets An Extreme Makeover

    Big Data Will Power More Precision And Control In Audience Measurement And Media Buys
    October 15, 2014 | Jim Nail

    ...setting up a battle to become the new standard in audience measurement. Marketing leaders should read this report to understand the shortcomings of today's TV...

  • Report TV's Death Is Widely Exaggerated

    Content Trumps Distribution In TV's Future
    February 9, 2015 | James L. McQuivey

    If you believe everything you read, TV is about to die — slowly or quickly, depending on whom you listen to, but its days are numbered. We've been around the block a few times at Forrester, and we...

  • Report Video Devices Vulnerable In A Down Economy

    Consumers Are Likely To Flee To Free Home Video Options
    October 14, 2008 | James L. McQuivey

    The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep...

  • Report Young TV Cord-Nevers Have Arrived And Are Here To Stay

    Experiment On Them Now To Serve Them Later
    October 6, 2015 | James L. McQuivey

    TV is as beloved as ever, even as today's TV distribution model faces a gradually increasing threat. In particular, 2015 marks the year that digital cord-nevers — the generation of viewers who...

  • Report Video Strategy For The Post-Digital Age

    Stop Making Videos That Interrupt And Irritate Customers; Start Making Videos That Interest And Intrigue Them
    September 2, 2016 | Ryan Skinner

    Marketers bring a tainted legacy of interruptive TV ads when they approach digital video. It's no wonder preroll branded videos are the leading reason why customers activate ad blockers. Marketers...

  • Report How Video Will Take Over The World

    What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals
    June 17, 2008 | James L. McQuivey

    TV is already the world's most powerful medium, yet it is about to evolve into a form that will be even more powerful, something Forrester calls OmniVideo. OmniVideo includes today's TV content...

  • Report OTT Ushers In A New Era For TV

    Marketers Must Prepare Now For The Inflection In TV Viewing Behavior
    April 8, 2016 | Jim Nail

    ...while the barriers our ConsumerVoices panel describes are rapidly giving way. B2C marketing professionals should begin testing and learning how their video strategies must evolve...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report How To Grow US Mobile Video Adoption

    April 20, 2009 | Neil Strother, Seth Fowler

    The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making...