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The Social Marketing Playbook For 2020

Make Social Media Bigger Than Marketing

Social marketing requires more than a brand presence on social networks. B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social...

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  • Report Your Global Martech Stack Won't Cut It In China

    Assemble A Local Martech Stack To Support Your Marketing Strategy In China
    April 7, 2020 | Xiaofeng Wang

    Global marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the...

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