Search Results
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Report Online Retail Will Drive Overall European Retail Sales Growth Through 2023
Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)
Western European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report...
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Report Maintain Your Security Edge
Continuous Improvement: The Security Architecture And Operations Playbook
New security objectives and approaches call for shifts in architecture and operations — but more importantly, for security leaders to reassess their investments in their most valuable asset:...
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Report The State Of Data Security And Privacy: 2018 To 2019
Benchmarks: The Data Security And Privacy Playbook
This data-driven report outlines budgeting and spending, technology adoption plans, and other key breach, data protection, and privacy trends in global firms for 2018 through 2019. Understanding...
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Report Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7)
ForecastView Document
This report looks at the factors that drive the size and growth of the non-life insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. It details the size of...
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Report The Forrester Wave™: Managed Security Services Providers (MSSPs), Europe, Q4 2018
The 14 Providers That Matter Most And How They Stack Up
In our 26-criterion evaluation of European managed security service providers (MSSPs) we identified the 14 most significant ones —Accenture, Atos, BT, Capgemini, Deloitte, Fujitsu, IBM, NTT, Orange...
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Report Remove The Mystery From Security Metrics
Performance Management: The S&R Practice Playbook
November 16, 2018 | Jeff PollardDifficulty creating meaningful metrics persists for chief information security officers (CISOs) despite a decade of discussion. Without good metrics, the security organization can't participate in...
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Report Data Performance Management Is Essential To Prove Data's ROI
Performance Management: The Data Management Playbook
November 13, 2018 | Michele GoetzInsight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects and chief data officers (CDOs) close the...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Report Benchmark Your Enterprise Cloud Adoption
Benchmarks: The Cloud Computing Playbook
October 22, 2018 | Dave BartolettiEnterprise cloud computing adoption accelerated in 2017 and will continue to grow through 2020. Are you ahead of your competitors — or lagging behind the average enterprise? Infrastructure and...
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Report European Tech Market Outlook By Country, 2018 To 2019
Benelux And The Nordic Nations Lead, While The Big Four Sputter With Weakening Economies
People often view Western and Central Europe as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report details...
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Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)
ForecastView Document
Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are...
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Report Get Fighting Fit For EU's NISD
The Hype Of GDPR Buried An Equally Important EU Cybersecurity Regulation
October 5, 2018 | Paul McKayOver the past few months, organizations operating essential services across Europe have been finding out if they are in scope of the EU Network Information Systems Directive (NISD). The directive...
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2018
Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Become A Unicorn With Infrastructure-As-Code
Strategic Plan: The Infrastructure Transformation Playbook
September 19, 2018 | Chris GardnerFor digital business models to evolve and succeed, infrastructure and operations (I&O) teams must disrupt their traditional infrastructure architecture strategies with infrastructure-as-code (IaC)....
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Report UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable
ForecastView Document
September 17, 2018 | Michael O'GradyAs many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report...
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Report Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video
Personalized Video Increases The Value Of New Customer Communications
Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and...
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Report European Tech Market Outlook For 2018 To 2019
3% Growth Lags Behind The US's 6% In 2018, With A Continued Slowdown To 0.8% In 2019
September 13, 2018 | Andrew BartelsEuropean business and government CIOs enjoyed better-than-expected economic conditions in 2017, which encouraged decent growth of almost 4% in 2017 tech budgets. But the second half of 2018 and...
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Report Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)
ForecastView Document
September 11, 2018 | Satish MeenaWe expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering,...
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Report Measure These Six Things To Improve Revenue Performance
Performance Management: The Lead-To-Revenue Marketing Playbook
August 30, 2018 | Lori WizdoThe seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing activities and budgets to revenue generation. But creating a system to continuously improve the...
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Report The Forrester Automotive Wave™: European Websites, Q3 2018
European Auto Brands' Sites Don't Meet Customers' Evolving Expectations
More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)
ForecastView Document
July 31, 2018 | Michael O'GradyOnline retail sales will grow at an average of 11.5% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2023, 21% of non-grocery...
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Report Digital And Mobile Touchpoints Are Driving Offline Sales In Europe
Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
As consumers increasingly shop across touchpoints, digital business professionals must understand the impact of digital touchpoints on in-store sales. In 2017, digitally influenced sales accounted...
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Report Digital Experience Agencies, Europe, Q3 2018
Forrester's Overview Of 36 Digital Experience Agencies In Europe
July 30, 2018 | Thomas HussonYou can use digital experience agencies to design, build, and manage digital customer experiences. But to access these benefits, you'll first have to select from a diverse set of partners —...
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Report Europe Lays The Foundations Of Open Banking
What The World Can Learn From The First Six Months Of Open Banking
July 27, 2018 | Jacob MorganExecutives globally are focusing on open banking. Banks and payments companies in Europe implemented the early stages of PSD2 in January 2018. Different firms, and different countries, are taking...