Search Results
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Report European Tech Market Outlook By Country, 2018 To 2019
Benelux And The Nordic Nations Lead, While The Big Four Sputter With Weakening Economies
People often view Western and Central Europe as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report details...
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Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)
ForecastView Document
Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are...
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Report Get Fighting Fit For EU's NISD
The Hype Of GDPR Buried An Equally Important EU Cybersecurity Regulation
October 5, 2018 | Paul McKayOver the past few months, organizations operating essential services across Europe have been finding out if they are in scope of the EU Network Information Systems Directive (NISD). The directive...
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2018
Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Become A Unicorn With Infrastructure-As-Code
Strategic Plan: The Infrastructure Transformation Playbook
September 19, 2018 | Chris GardnerFor digital business models to evolve and succeed, infrastructure and operations (I&O) teams must disrupt their traditional infrastructure architecture strategies with infrastructure-as-code (IaC)....
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Report UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable
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September 17, 2018 | Michael O'GradyAs many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report...
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Report Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video
Personalized Video Increases The Value Of New Customer Communications
Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and...
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Report European Tech Market Outlook For 2018 To 2019
3% Growth Lags Behind The US's 6% In 2018, With A Continued Slowdown To 0.8% In 2019
September 13, 2018 | Andrew BartelsEuropean business and government CIOs enjoyed better-than-expected economic conditions in 2017, which encouraged decent growth of almost 4% in 2017 tech budgets. But the second half of 2018 and...
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Report Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)
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September 11, 2018 | Satish MeenaWe expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering,...
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Report Measure These Six Things To Improve Revenue Performance
Performance Management: The Lead-To-Revenue Marketing Playbook
August 30, 2018 | Lori WizdoThe seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing activities and budgets to revenue generation. But creating a system to continuously improve the...
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Report The Forrester Automotive Wave™: European Websites, Q3 2018
European Auto Brands' Sites Don't Meet Customers' Evolving Expectations
More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)
ForecastView Document
July 31, 2018 | Michael O'GradyOnline retail sales will grow at an average of 11.5% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2023, 21% of non-grocery...
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Report Digital And Mobile Touchpoints Are Driving Offline Sales In Europe
Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
As consumers increasingly shop across touchpoints, digital business professionals must understand the impact of digital touchpoints on in-store sales. In 2017, digitally influenced sales accounted...
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Report Digital Experience Agencies, Europe, Q3 2018
Forrester's Overview Of 36 Digital Experience Agencies In Europe
July 30, 2018 | Thomas HussonYou can use digital experience agencies to design, build, and manage digital customer experiences. But to access these benefits, you'll first have to select from a diverse set of partners —...
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Report Europe Lays The Foundations Of Open Banking
What The World Can Learn From The First Six Months Of Open Banking
July 27, 2018 | Jacob MorganExecutives globally are focusing on open banking. Banks and payments companies in Europe implemented the early stages of PSD2 in January 2018. Different firms, and different countries, are taking...
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Report Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (Europe)
ForecastView Document
Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is...
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Report Marketing Under GDPR Hinges On Data Governance
Road Map: The Customer Trust And Privacy Playbook
The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...
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Report Planning For Failure: How To Survive A Breach
Organization: The Security Architecture And Operations Playbook
Cybercriminals are using more-sophisticated attacks to steal valuable intellectual property and the personal data of your customers, partners, and employees. Their motivations run the gamut from...
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Report The Forrester Banking Wave™: European Mobile Apps, Q2 2018
Mobile Banking Leaders Are Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banks need to build mobile banking experiences around customer needs, empowering...
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Report Get Ready To Activate Marketing Campaigns With Mobile Wallets
Promotions And Loyalty Give Marketers A Head Start
June 5, 2018 | Thomas HussonFew marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile...
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Report Now Tech: EU- And UK-Based Enterprise Content Management, Q2 2018
Forrester's Overview Of 20 EU- And UK-Based Enterprise Content Management Providers
June 1, 2018 | Cheryl McKinnonYou can use enterprise content management (ECM) to advance employees' engagement and knowledge sharing, improve customers' digital experience, and meet compliance obligations. But to access these...
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Report Forrester Analytics: Online Retail Forecast, 2017 To 2022 (Eastern Europe)
ForecastView Document
May 23, 2018 | Michael O'GradyEastern Europe is one of the fastest-growing retail and eCommerce markets in the world. Income growth and increasing consumer confidence help drive retail and eCommerce sales in this region....
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Report Brace Your Security Organization For Post-Brexit Challenges
How To Prepare For Likely Changes In Cybersecurity And Law Enforcement Cooperation
May 22, 2018 | Paul McKayCurrently, Britain and the EU collaborate closely in intelligence exchange and law enforcement to protect businesses and citizens from sophisticated cyberattacks. However, Britain voted to leave...
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Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
ForecastView Document
May 14, 2018 | Satish MeenaDigital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768...