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  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report Introducing Forrester's Consumer Privacy Segmentation — EU

    January 25, 2018 | Enza Iannopollo, Gina Fleming

    In this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy...

  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

    Switch From Brand Obsession To Customer Obsession
    September 28, 2017 | Michelle Beeson

    Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

  • Report Cultural Bias In CX Studies: Real, But Not As Relevant As You Think

    Quantifying Cultural Bias In Customer Experience
    April 12, 2017 | Kyle Steinhouse

    Improving customer experience (CX) is a vital business priority. But for global brands, measuring and reporting CX can be tricky. Are intercountry differences in CX metrics due to cultural biases...

  • Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • Report Forrester Data Report: World Online Population Forecast, 2017 To 2022 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • Report Brief: Introducing Forrester's Empowered Customer Segmentation In Europe

    European Consumer Technographics®
    August 29, 2016 | Anjali Lai

    The age of the customer means that consumers are increasingly empowered by new technologies, rich information resources, and a wide choice of brands. To keep pace with their customers, businesses...

  • Report The Retrofit Future Of The Connected Car

    Why Internet-Of-Things Devices That Retrofit "Dumb" Cars Will Remake Personal Transportation Experiences
    June 6, 2016 | Frank Gillett

    Smartphones, connected cars, and car accessories enabled by the internet of things (IoT) are remaking the personal transportation experience. In this report, we analyze how smartphones are changing...

  • Report Digital Ads Struggle To Target Older Consumers In Western Europe

    ForecastView Document
    November 25, 2015 | Michael O'Grady, Vishal Varshney

    In 2020, 47% of Western European advertising spend will come from digital advertising, up from 27% in 2014. Digital advertising spend will grow three times faster than overall advertising spend...

  • Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • Report Build An Engagement Strategy For Europe's Social Snackers

    Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®
    August 6, 2014 | Ryan Skinner

    European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

  • Report The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®
    June 26, 2014 | Reineke Reitsma

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

  • Report Case Study: BBC Radio1 Reaches Young UK Users With Mobile-Specific Ads

    A Mobile-Unique Approach Creates Engagement And Drives Results
    May 30, 2014 | Jennifer Wise

    BBC Radio 1 reinvigorated its program The Breakfast Show with new content and a new host, with the goal of appealing to younger users and growing its audience. To reach these highly mobile...

  • Report Emerging Markets Overview: Turkey

    A Global Consumer Technographics® Report
    December 20, 2013 | Reineke Reitsma

    Straddling the continents of Europe and Asia, Turkey holds a strategic position in the region. The economy has enjoyed strong growth in recent decades, fuelled by trade and foreign investment....

  • Report A Qualitative Look At Pinterest Usage In The US And UK

    A Technographics® Report: How US And UK Consumers' Usage And Perception Of Pinterest Differ
    October 4, 2013 | Lindsey Colella

    Adoption of Pinterest is showing continuous growth, particularly in the US, and companies need to understand why consumers spend time on it. This will help brands develop a successful strategy for...

  • Report The Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    October 3, 2013 | Gina Fleming

    We are witnessing a global mobile mind shift — the expectation that any desired information or service is available on any device, in context, at a consumer's moment of need. The Mobile Mind Shift...

  • Report Global Mobile Behaviors, 2012

    Global Consumer Technographics®
    April 24, 2013 | Gina Fleming

    In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

  • Report Global Financial Behaviors, 2012

    Global Consumer Technographics®
    January 28, 2013 | Gina Fleming

    There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...

  • Report A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

    July 21, 2011 | Reineke Reitsma

    Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa...

  • Report Where To Find Help For Interactive Design Projects In Europe, 2011

    European Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
    June 16, 2011 | Jonathan Browne

    Companies seeking agency partners in Europe find it challenging to identify the best agencies to meet their needs. To kick-start the vendor selection process, Forrester gathered self-reported data...

  • Report Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

    Don't Leave Segmentation To The Market Research Department Alone
    September 1, 2010 | J. P. Gownder

    Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...

  • Report Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans

    July 27, 2010 | Peter O'Neill

    Forrester's Social Technographics® survey, now in its second year, depicts the social media behaviors of more than 1,000 tech buyers from around the world. Tech marketers can use this data to plan...

  • Report Case Study: How KLM Expanded The Influence Of Market Research With Its "In Touch" Community

    In Touch Significantly Increases Efficiencies In KLM's Multicountry Research
    July 6, 2010 | Tamara Barber

    In 2008, Dutch airline KLM worked with Communispace to launch its first market research online community (MROC) — called In touch — to better understand the Elite members of its Flying Blue...

  • Report For B2B Tech Companies, Demographics Shape Adoption

    Technographics® Data Depict Critical Differences Among Target Audiences
    January 28, 2010 | Tom Grant, Ph.D.

    Technology companies must appreciate the critical differences among customers. Each demographic dimension — geography, industry, company size, and role — affects customer adoption paths. For tech...

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