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  • Report The Canadian Tech Market Outlook For 2018 To 2019

    5% Growth In 2018 Will Slow To Under 4% In 2019
    June 26, 2018 | Andrew Bartels, Cheryl McKinnon, Nate Meneer

    The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined...

  • Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon, Nate Meneer

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • Report Do Smartphone Owners Use The App, The Mobile Site, Or Both?

    A Forrester Data Snapshot
    June 15, 2016 | Nicole Dvorak, Kyle Steinhouse

    Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for some...

  • Report mHealth Offers Partnerships For Health Insurers

    A Forrester Data Snapshot
    June 14, 2016 | Nicole Dvorak

    Digital innovation in the health and wellness industry has opened the door for companies to engage with their customers unlike ever before. From diet books with companion apps to wristbands...

  • Report The Canadian Tech Market Outlook For 2016 To 2017

    Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016
    March 21, 2016 | Andrew Bartels, Cheryl McKinnon, Charlotte Wang

    CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...

  • Report Security Risks Faced By Healthcare Providers Empowering Mobile Moments To Clinical Teams

    December 8, 2014 | Chris Sherman, Skip Snow

    Security pros in the healthcare industry must balance the need for compliance with the Health Insurance Portability and Accountability Act (HIPAA), as well as other security and privacy...

  • Report Accelerating Technology Change Restructures US Services Employment

    Human Middleware And Transaction Processing Jobs Are Becoming Obsolete
    November 4, 2014 | John McCarthy, Michael Yamnitsky

    A perfect storm of technology change is streamlining, simplifying, and atomizing business processes. The effects will ripple across organizations, as human capital shifts from handling transactions...

  • Report Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices
    January 17, 2014 | J. P. Gownder

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

  • Report The State Of Mobile Insurance, 2013

    Digital Teams Are Starting To Serve Customers Through Mobile Devices
    January 22, 2013 | Benjamin Ensor, Ellen Carney

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

  • Report Mobile Channel Strategy: An Overview

    How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

    Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

  • Report How Companies Raised Their Customer Experience Index Scores, 2011

    April 18, 2011 | Megan Burns

    To understand how companies drive customer experience improvement, Forrester spoke to leaders at brands having Customer Experience Index (CxPi) scores that went up appreciably in 2011. We uncovered...

  • Report Case Study: American Cancer Society Tackles Mobile Search Marketing

    March 29, 2007 | Christine Spivey Overby

    The American Cancer Society (ACS) — a seasoned interactive marketer — saw mobile as an additional channel to connect people to its resources. The organization used targeted mobile keyword buys and...