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  • B2B Marketing

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The B2B Marketing Playbook For 2020

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report The B2B Consumer Grows Up

    Marketers Need To Adapt Now Or Get Left Behind
    March 2, 2020 | Steven Casey

    More and more B2B buyers are acting like consumers every day. A combination of digital consumers' native and learned behaviors is driving this change — and having a dramatic impact on every phase...

  • Report Measure These Six Things To Improve Revenue Performance

    August 30, 2018 | Lori Wizdo

    The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing activities and budgets to revenue generation. But creating a system to continuously improve the...

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