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  • Report Mapping The $9 Trillion US B2B Online Commerce Market

    Expect Shifting Channels For Goods And Lagging Use For Services
    April 13, 2018 | Andrew Bartels, John Bruno

    eBusiness and channel strategy professionals tend to focus on sales coming through the enterprise B2B website. But this is just one channel for B2B online commerce. CIOs need to support all the...

  • Report Smart Homes Advance Toward Subscription Living

    How The Subscription Economy Will Drive Smart Home Adoption
    March 12, 2018 | Frank E. Gillett

    Smart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...

  • Report Four Technology Priorities For US Healthcare Providers

    Providers Must Close Gaps In Customer Insight And Engagement
    August 14, 2017 | Kate McCarthy

    Regulatory upheaval is ongoing, but it does not change the imperative for providers to deliver on their promise to improve the cost/quality paradigm as they shift to value-based care. As business...

  • Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • Report Services For The Digital Self

    The Battle To Serve You . . . And Profit From Your Data
    September 3, 2013 | Frank E. Gillett

    People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

  • Report Governments Embrace New Modes Of Constituent Engagement

    Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged
    April 6, 2012 | Jennifer Belissent, PhD

    One of the most significant changes in city governance has been the growing trend toward constituent engagement — both with individual citizens and local businesses. Even in non-democratic...

  • Report Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets
    October 9, 2009 | Jennifer Belissent, PhD

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business...

  • Report Start Your Global Social Media Strategy Locally

    Insights From Forrester's Social Media Analyst Day
    June 25, 2009 | Jennifer Belissent, PhD

    A group of tech marketers and Forrester analysts recently engaged in an all-day Forrester event in London on the use of social media in a B2B marketing context. Our discussions focused on trends in...

  • Report Working iPhone Owners Tap The Mobile Internet

    A Look At Data On Working iPhone Owners Shows The Mobile Internet In Action
    June 11, 2009 | Ted Schadler

    Working iPhone owners are more than twice as likely to access the Internet from their phone as working BlackBerry, Palm, or Windows Mobile device owners. While the data does not prove that iPhones...

  • Report Case Study: EarthLink Successfully Implements And Integrates Online Chat

    March 9, 2009 | Chip Gliedman

    Firms can use online chat to drive quicker and more effective interactions with existing and new customers. Forrester spoke with leading Internet service provider EarthLink to find out how online...

  • Report Best Practices: Implementing Online Chat

    March 9, 2009 | Chip Gliedman

    As companies move to improve their online customer experience, many more are using text-based chat to better engage visitors to their site. But the customer service organization, in conjunction...

  • Report Understanding The US Video Game Player

    It's Not As Simple As Focusing On Young Men
    January 25, 2008 | TJ Keitt, Paul Jackson

    Video gaming is mainstream — today, 37% of US consumers report that they play video games. These gamers are not just young men but include Baby Boomers and women. Women constitute 49% of gamers,...

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