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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Mapping The $9 Trillion US B2B Online Commerce Market

    Expect Shifting Channels For Goods And Lagging Use For Services
    April 13, 2018 | Andrew Bartels, John Bruno

    eBusiness and channel strategy professionals tend to focus on sales coming through the enterprise B2B website. But this is just one channel for B2B online commerce. CIOs need to support all the...

  • Report Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets
    October 9, 2009 | Jennifer Belissent, PhD

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business...

  • Report Start Your Global Social Media Strategy Locally

    Insights From Forrester's Social Media Analyst Day
    June 25, 2009 | Jennifer Belissent, PhD

    A group of tech marketers and Forrester analysts recently engaged in an all-day Forrester event in London on the use of social media in a B2B marketing context. Our discussions focused on trends in...

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