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• Report Vendor Landscape: B2B Business Networks, 2017 To 2018

  Leaders Exploit Scope And Scale, While Competitors Push Collaboration And Specialization

  November 15, 2017 | Andrew Bartels

  Business networks play a key role in the age of the (business) customer, underpinning B2B eCommerce; connecting buyers and suppliers to exchange purchase orders (POs), invoices, and supply chain...

• Report Vendor Landscape: Marketing Resource Management

  Leverage MRM To Drive Customer-Obsessed Marketing Operations

  October 20, 2017 | Rusty Warner

  B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

• Report Vendor Landscape: Personalization Solution Providers, Q3 2017

  Forrester's Landscape Overview Of Personalization Solution Providers

  October 20, 2017 | Brendan Witcher

  The personalization market landscape is a complex and growing world of vendors offering a wide range of services in response to rising consumer expectations for personalized, relevant experiences...

• Report Vendor Landscape: Third-Party Risk Intelligence

  Products Vie To Augment Your Survey-Based Program

  October 20, 2017 | Claire O'Malley, Nick Hayes

  Increasing business reliance on third-party ecosystems, coupled with worsening market volatility and threats, is forcing risk professionals to manage third-party risk at a new level. Point-in-time...

• Report Vendor Landscape: IoT Professional Services

  Navigate A Fragmented Array Of Services Firms To Help Implement Your IoT-Enabled Processes

  October 18, 2017 | Michele Pelino, Bill Martorelli

  Infrastructure and operations (I&O) executives charged with supporting the creation and operation of connected processes in their companies face the formidable task of simplifying the...

• Report Vendor Landscape: Product Information Management (PIM), Q3 2017

  Forrester's Landscape Overview Of 17 Providers

  October 13, 2017 | Bruce Eppinger

  Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

• Report Vendor Landscape: Advanced Automation Service Providers, Q3 2017

  Choose Your Automation Solutions Wisely To Make The Most Of Managed Services Engagements

  October 13, 2017 | Somak Roy, Bill Martorelli

  Advanced automation in managed services now influences enterprise customers' assessment of prospective service provider partners. Although service providers have built and/or assembled portfolios...

• Report Vendor Landscape: Data Classification, Q3 2017

  Select The Right Tool To Advance Your Classification Initiative

  October 12, 2017 | Heidi Shey

  Data classification helps to define your data so the technology solutions and people you employ can better understand how to handle sensitive information. It's a capability you can acquire as a...

• Report Vendor Landscape: The Consumer Data Ecosystem's Service Providers

  Partners To Leverage For First-, Second-, Third-, And Zero-Party Data Optimization

  October 10, 2017 | Fatemeh Khatibloo

  The consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners,...

• Report Vendor Landscape: Graph Databases

  Leverage Graph Databases To Succeed With Connected Data

  October 6, 2017 | Noel Yuhanna

  Whether you are doing customer analytics, fraud detection, or risk assessment, you need connected data. While linking a few data points or data sources is often simple, creating connections with...

• Report Vendor Landscape: eCommerce And Retail Fraud Management Solutions, Q3 2017

  A Focus On Accepting Orders And Business Growth Transforms The Market

  October 6, 2017 | Andras Cser

  As security, risk, and fraud management professionals strive to secure every digital touchpoint of the customer journey, they've discovered that it's imperative to update eCommerce and retail fraud...

• Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

  EMSS Vendors Have Varying Presences And Localization Strategies In The Region

  October 3, 2017 | Xiaofeng Wang

  More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

• Report Vendor Landscape: Blockchain Technology Providers In Asia Pacific

  October 2, 2017 | Charlie Dai

  While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. To leverage blockchain for...

• Report Vendor Landscape: Runtime Application Self-Protection

  Protect Your Imperfect Code Until It Can Be Fixed

  September 29, 2017 | Amy DeMartine

  Even with the best prerelease security testing, developers will never write perfectly secure code. Zero-day attacks will continue to target vulnerable open source components, third-party...

• Report Vendor Landscape: IoT Software Platforms

  September 27, 2017 | Michele Pelino, Christopher Voce

  Infrastructure and operations (I&O) executives must navigate a fragmented landscape of vendors and service providers, all positioning their products and solutions as internet-of-things (IoT)...

• Report Vendor Landscape: Creative Advertising Technologies, Q3 2017

  Technology That Makes Brand Experiences Smarter, Faster, And More Relevant

  September 27, 2017 | Susan Bidel, Richard Joyce

  The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a...

• Report Vendor Landscape: SaaS Marketplaces Take Off

  Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience While Also Getting Better Security And Integration

  September 26, 2017 | Liz Herbert

  Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...

• Report Vendor Landscape: Salesforce Implementation Partners

  Salesforce Customers Have New Choices As Old Choices Disappear

  September 8, 2017 | Liz Herbert

  Leading business and technology executives view Salesforce as a strategic partner for digital business, but most application development and delivery (AD&D) professionals don't have all the...

• Report Voice Of The Customer Vendor Landscape, 2017

  Twenty-Nine VoC Vendor Profiles Will Kickstart Your Selection Process

  September 5, 2017 | Maxie Schmidt-Subramanian

  Companies use voice-of-the-customer (VoC) programs to collect and analyze customer feedback, inform customer experience (CX) improvements, and track the results of those improvements. To manage the...

• Report Vendor Landscape: Language Services And Translation Management Vendors

  The Rise Of Innovative Technologies In The Content Localization Market

  September 5, 2017 | Lily Varon, Mark Grannan, Claudia Tajima

  Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter...

• Report Vendor Landscape: Cloud Workspaces For Desktop Applications

  Five Categories Of Vendors Offer Viable Options To Organizations Seeking To Improve Employee Experience

  September 1, 2017 | David K. Johnson

  Cloud workspaces are a viable alternative to on-premises remote desktop session-hosted (RDSH) and server-hosted virtual desktop infrastructure (VDI) for providing employees with flexible access to...

• Report Vendor Landscape: Cloud Workload Security Solutions, Q3 2017

  New CWS Functionality Offers Better Breach Detection, Granular Control, And More Cloud Integration

  September 1, 2017 | Andras Cser

  As businesses continue to adopt both infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) cloud platforms, S&R pros struggle to protect their organization's valuable data while...

• Report Vendor Landscape: Services Providers For US Government Salesforce Integration

  More US Government Clients Are Signing With Salesforce As A Path To Modernization, But Selecting The Right Services Partner Is Key

  August 21, 2017 | Liz Herbert, Rick Parrish

  The US government has received a clear message: Modernize now. Government agencies have allocated new funds for major technology refreshes, and Salesforce is garnering significant interest. But...

• Report Vendor Landscape: Product Lifecycle Management Solutions

  The Internet Of Things And Product Digitization Make Product Lifecycle Management Solutions A Vital Piece Of The Digital Strategy Puzzle

  August 18, 2017 | Nate Fleming

  In today's digital business climate, companies must have the capability to view, collaborate, analyze, and act based on their product data. While this tenet sounds simple, it is, in fact, highly...

• Report Vendor Landscape: Enterprise Team Messaging Apps

  Consumer Demand Drives The Next Wave Of Enterprise Collaboration

  August 15, 2017 | Art Schoeller

  Team messaging has exploded onto the enterprise scene, sprouting a myriad of startups, like Slack, and forcing established players such as Google, IBM, and Microsoft to create their own offerings....