Search Results
-
Report Measure Your Digital Intelligence Maturity
Assessment: The Digital Intelligence Playbook
Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...
-
Report Assess Analyst Relations Professional Excellence
Assessment: The Industry Analyst Relations Playbook
March 20, 2019 | Kevin LucasHow do you compare with first-class industry analyst relations (AR) professionals running first-class AR programs? What more do you need to learn and implement to join them? We determined five...
-
Report Gauge The Maturity Of Your Applications Portfolio And Strategy
Assessment: The SaaS Transformation Playbook
March 6, 2019 | Duncan JonesAre you evolving your business applications in the right direction quickly enough? Will outdated processes and/or lack of skills hold you back? This report and the associated online tool will help...
-
Report Assess Your Digital Experience Delivery Maturity
Assessment: The Digital Experience Delivery Playbook
Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...
-
Report Assess The Core Of Your Industry Analyst Relations Program
Introducing The Forrester Core Analyst Relations Scorecard
March 4, 2019 | Kevin LucasAnalyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices...
-
Report Assess Your Enterprise Content Management Maturity Level
Assessment: The Enterprise Content Management Playbook
February 8, 2019 | Cheryl McKinnonThis report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...
-
Report Evaluate Your Data And Information Management Maturity
Assessment: The Data Management Playbook
January 16, 2019 | Michele GoetzStrong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...
-
Report Retailers: Assess Your Digital Business Maturity
Assessment: The Retail eCommerce Playbook
January 11, 2019 | Fiona SwerdlowTo evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. This framework plots your organizational maturity to...
-
Report Gauge Your Enterprise Collaboration Maturity
Assessment: The Enterprise Collaboration Playbook
Enterprise collaboration (EC) tools can dramatically improve the flow of information among employees and lower the barriers to deeper customer engagement. Yet adoption and actual business value can...
-
Report Craft A Loyalty Strategy That Raises Your Firm's Maturity
Strategic Plan: The Customer Loyalty Playbook
December 20, 2018 | Emily CollinsCompanies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...
-
Report The Omnichannel Maturity Assessment
Assessment: The Omnichannel Commerce Playbook
Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...
-
Report Take The Measure Of Your L2RM Maturity
Assessment: The Lead-To-Revenue Marketing Playbook
December 12, 2018 | Lori WizdoTo help you assess the maturity of your lead-to-revenue management (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...
-
Report Gauge Your Continuous Delivery Maturity
Assessment: The Continuous Deployment Playbook
Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...
-
Report Chart Your Path To Social Media Maturity
Road Map: The Social Marketing Playbook
December 10, 2018 | Jessica LiuTo maximize the effectiveness of social media, B2C marketers should build a road map that gradually expands their social programs' footprint beyond outbound marketing. Read this report to identify...
-
Report Gauge Your CRM Maturity
Assessment: The CRM Playbook
December 10, 2018 | Kate LeggettAn explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...
-
Report Justify Security Budget By Its Impact On Maturity
Business Case: The S&R Practice Playbook
December 10, 2018 | Jeff PollardSecurity leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...
-
Report Advance Your Approach To Customer Loyalty
Assessment: The Customer Loyalty Playbook
November 28, 2018 | Emily CollinsIf you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...
-
Report Evaluate Your Sales Enablement Maturity
Five Core Competencies Increase Sales Effectiveness
B2B firms are reshaping their sales enablement function to give evolving business consumers a better experience, support sellers more effectively, and reduce the cost of selling to the business. To...
-
Report Marketers: Rate Your Customer Privacy Proficiency
Assessment: The Customer Trust And Privacy Playbook
October 31, 2018 | Fatemeh KhatiblooFor better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...
-
Report Gauge Your Innovation Capability Maturity
October 9, 2018 | Dan BielerBusiness leaders recognize that developing and maintaining robust innovation capabilities is key to their companies' success in the digital era — because innovation addresses customers' and...
-
Report Gauge Your Cloud Maturity
Assessment: The Cloud Computing Playbook
Cloud is no longer an option — it's inevitable. But cloud strategies differ extensively, based on the context of your organization and investments. Drivers such as industry, risk tolerance, and...
-
Report Gauge Your Data Security And Privacy Maturity
Assessment: The Data Security And Privacy Playbook
To transition from an organization that treats privacy and data security as compliance requirements to achieve the lowest possible cost, to one that champions privacy and uses its technology...
-
Report Gauge Your Infrastructure Automation Maturity
Assessment: The Infrastructure Transformation Playbook
October 4, 2018 | Chris GardnerTo convert your mundane operations routines into a finely tuned, automated ecosystem, you need to know where to start your transformation. This report guides infrastructure and operations (I&O)...
-
Report Create An Effective Enterprise Marketing Technology Blueprint
Strategic Plan: The Enterprise Marketing Technology Playbook
September 28, 2018 | Rusty WarnerPlanning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your technology organization...
-
Report Assess Your Cybersecurity And Privacy Maturity
Assessment: The Cybersecurity And Privacy Playbook
Weak cybersecurity and privacy practices reflect poorly on your company's brand, making it less attractive to customers, partners, employees, and investors. CIOs who want to drive business success...