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  • Report Now Tech: Strategic Portfolio Management For Agile Organizations, Q3 2019

    Tools And Technology: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    You can use strategic portfolio management (SPM) for Agile organizations to build enterprise road maps, prioritize product investments, and plan team capacity. But to realize these benefits, you'll...

  • Report Now Tech: B2B Customer Engagement Marketing, Q1 2019

    Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers
    February 22, 2019 | Laura Ramos, Matthew Camuso

    You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But...

  • Report Now Tech: Master Data Management, Q1 2019

    Forrester's Overview Of 20 Master Data Management Providers
    January 15, 2019 | Henry Peyret

    You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners...

  • Report Now Tech: Digital Decisioning Platforms, Q3 2018

    Forrester's Overview Of 28 Digital Decisioning Platform Providers
    August 2, 2018 | John R. Rymer, Mike Gualtieri

    Application development and delivery (AD&D) pros can use digital decisioning platforms to make customer operations quick, smart, and personal. How? By automating decisions that lead to actions to...