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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Healthcare CRM, Q1 2020

    Forrester's Overview Of 17 Healthcare CRM Providers
    February 21, 2020 | Arielle Trzcinski, Kate Leggett

    You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

  • Report Now Tech: Customer Communications Management, Q1 2019

    Forrester's Overview Of 17 CCM Providers
    January 11, 2019 | Craig Le Clair

    You can use customer communications management (CCM) to format, personalize, and distribute content to support physical and electronic communications and improve the customer experience. But to...

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