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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Healthcare CRM, Q1 2020

    Forrester's Overview Of 17 Healthcare CRM Providers
    February 21, 2020 | Arielle Trzcinski, Kate Leggett

    You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

  • Report Mapping's Third Wave Will Unlock The Physical Future Of Business

    By 2023, Cloud Giants Will Subsume The Mapping Industry And Compete For Developers With Open Mapping Platforms
    October 8, 2019 | Ted Schadler

    Any developer will find building an app with location data for the physical world — whether for the internet of things (IoT), a self-driving car, augmented reality, location intelligence, and so on...

  • Report The Forrester Wave™: Enterprise Health Clouds, Q3 2019

    The Nine Providers That Matter Most And How They Stack Up
    September 11, 2019 | Jeff Becker

    In our 31-criterion evaluation of enterprise health cloud providers, we identified the nine most significant ones — Amazon Web Services (AWS), Atos, Google, IBM, Microsoft, NTT DATA, Philips,...

  • Report Forrester Infographic: The State Of Voice Assistants, 2019

    An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
    August 28, 2019 | Julie Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

  • Report Prepare For Blockchain In Your Supply Chain

    There's Hope Beyond The Hype
    April 9, 2019 | George Lawrie, Martha Bennett

    Blockchain solutions appear to promise resolution to long-term supply chain challenges such as end-to-end visibility, transparency, and intelligent fulfillment. Traditional supply chains achieve...