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  • Report Now Tech: eProcurement, Q4 2019

    Forrester's Overview Of 26 eProcurement Providers
    October 21, 2019 | Duncan Jones

    You can use eProcurement platforms to enable employees to buy products and services quickly and safely and increase compliance with sourcing strategies by guiding users to preferred suppliers. To...

  • Report Look Beyond ERP: Introducing The DOP

    The Digital Operations Platform: Your Foundation For Customer Obsession
    October 8, 2019 | Liz Herbert

    Digital initiatives fail without the right operational systems and processes, and many enterprise resource planning (ERP) initiatives have failed to deliver on their promises. Today, we see the...

  • Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

    Tools And Technology: The Enterprise Marketing Technology Playbook
    September 25, 2019 | Joe Stanhope

    In our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...

  • Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

    The Seven Providers That Matter Most And How They Stack Up
    September 25, 2019 | Rusty Warner

    In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...

  • Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

    Tools And Technology: The Marketing Measurement And Insights Playbook
    September 25, 2019 | Tina Moffett, Jim Nail

    You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...

  • Report Leverage Public Cloud To Accelerate Your Machine Learning Adoption In North America

    Meet The Service Ecosystem Of Machine Learning In The Public Cloud
    September 24, 2019 | Charlie Dai, Leslie Joseph

    The public cloud is increasingly taking on machine learning (ML) workloads. This report analyzes the key benefits of cloud-based ML and describes how companies in North America (NA) are using it to...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report The Forrester Wave™: Enterprise Health Clouds, Q3 2019

    The Nine Providers That Matter Most And How They Stack Up
    September 11, 2019 | Jeff Becker

    In our 31-criterion evaluation of enterprise health cloud providers, we identified the nine most significant ones — Amazon Web Services (AWS), Atos, Google, IBM, Microsoft, NTT DATA, Philips,...

  • Report Now Tech: Translytical Data Platforms, Q3 2019

    Forrester's Overview Of 18 Translytical Data Platform Providers
    August 16, 2019 | Noel Yuhanna, Mike Gualtieri

    You can use translytical data platforms to reduce architectural complexity, infuse transactional applications with real-time insights, and accelerate new insights by leveraging a common data...

  • Report The Forrester Wave™: Enterprise BI Platforms (Vendor-Managed), Q3 2019

    The 14 Providers That Matter Most And How They Stack Up
    July 29, 2019 | Boris Evelson

    In our 19-criterion evaluation of vendor-managed enterprise business intelligence (BI) platforms providers, we identified the 14 most significant ones — 1010data, Amazon Web Services, Birst, Domo,...

  • Report Now Tech: Location Intelligence Technologies, Q3 2019

    Forrester's Overview Of 34 Location Intelligence Technology Providers
    July 18, 2019 | James McCormick, Emily Miller

    You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

    The 10 Providers That Matter Most And How They Stack Up
    July 8, 2019 | Mark Grannan, Ted Schadler

    In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

  • Report Now Tech: Digital Experience Platforms, Q3 2019

    Tools And Technology: The Digital Experience Delivery Playbook
    July 5, 2019 | Mark Grannan

    You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

  • Report Choose The Right CRM Solutions For Your Organization

    Tools And Technology: The CRM Playbook
    July 5, 2019 | Kate Leggett

    The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide...

  • Report The Forrester Wave™: Customer Service Solutions, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up
    June 18, 2019 | Kate Leggett

    In our 33-criterion evaluation of customer service solution providers, we identified the 12 most significant ones — Appian, bpm'online, Freshworks, Microsoft, Oracle, Pegasystems, Salesforce, SAP,...

  • Report Now Tech: Industrial IoT Software Platforms In China, Q2 2019

    Forrester's Overview Of 40 Industrial IoT Software Platform Providers
    June 12, 2019 | Danny Mu

    Firms operating in China can use industrial internet of things (IoT) software platforms to achieve operational excellence, improve customer experience, and innovate new business models. But to...

  • Report Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers
    June 6, 2019 | Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

  • Report The Forrester Wave™: Database-As-A-Service, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up
    June 4, 2019 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for all businesses to build and support modern business applications and operational systems. In our 27-criterion evaluation of DBaaS providers, we...

  • Report Now Tech: Enterprise Health Clouds, Q2 2019

    Forrester's Overview Of 29 Enterprise Health Cloud Providers
    May 21, 2019 | Jeff Becker

    You can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these...

  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Is SAP The Right Fit For Your Digital Business?

    Your Guide To Sorting Through The Hype And Misconceptions To Make Smarter Choices With SAP
    May 6, 2019 | Liz Herbert

    SAP has a massive global presence, touching a substantial portion of transactions in some way. Despite what you might think, it's not the same software corporation that it was even 10 years ago....

  • Report Five Questions For Your Next-Generation SAP Services Provider

    Use Insights From Recent Customer Discussions To Determine If Your Future Partner Is Equipped To Lead Your SAP-Driven Transformation
    May 6, 2019 | Amanda LeClair

    SAP customers face massive transformation, due to both their internal priorities and SAP's shifts in strategy. Clients must define what transformation means for their organization, evaluate how...

  • Report SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration
    May 3, 2019 | Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...

  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

  • Report Prepare For Blockchain In Your Supply Chain

    There's Hope Beyond The Hype
    April 9, 2019 | George Lawrie, Martha Bennett

    Blockchain solutions appear to promise resolution to long-term supply chain challenges such as end-to-end visibility, transparency, and intelligent fulfillment. Traditional supply chains achieve...

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