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• Report Now Tech: Loyalty Marketing, Q4 2018

  Tools And Technology: The Customer Loyalty Playbook

  October 22, 2018 | Emily Collins

  You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

• Report The Forrester Wave™: Marketing Resource Management, Q3 2018

  The Eight Providers That Matter Most And How They Stack Up

  August 22, 2018 | Rusty Warner, Ryan Skinner

  In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and...

• Report Now Tech: Identity Resolution, Q3 2018

  Forrester's Overview Of 24 Identity Resolution Providers

  August 21, 2018 | Joe Stanhope, Susan Bidel

  B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

  Tools And Technology: The Enterprise Marketing Technology Playbook

  February 13, 2018 | Joe Stanhope

  In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...

• Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

  The 12 Providers That Matter Most And How They Stack Up

  February 13, 2018 | Rusty Warner

  In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...

• Report Vendor Landscape: Marketing Resource Management

  Leverage MRM To Drive Customer-Obsessed Marketing Operations

  October 20, 2017 | Rusty Warner

  B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

• Report You've Got Options When It Comes To Social Listening

  Find Social Listening Capabilities Across Diverse Technologies

  March 30, 2017 | Erna Alfred Liousas, Samantha Ngo

  In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations to...

• Report Vendor Landscape: Cross-Channel Campaign Management

  Choose The Right CCCM Solution To Drive Customer Obsession

  March 27, 2017 | Rusty Warner

  Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management...