Search Results
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Report Now Tech: Real-Time Interaction Management, Q1 2019
Forrester's Overview Of 42 RTIM Providers
January 11, 2019 | Rusty WarnerB2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...
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Report Now Tech: Loyalty Marketing, Q4 2018
Tools And Technology: The Customer Loyalty Playbook
October 22, 2018 | Emily CollinsYou can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...
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Report The Forrester Wave™: Marketing Resource Management, Q3 2018
The Eight Providers That Matter Most And How They Stack Up
In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and...
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Report Now Tech: Identity Resolution, Q3 2018
Forrester's Overview Of 24 Identity Resolution Providers
August 21, 2018 | Joe Stanhope, Susan BidelB2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...
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Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018
Tools And Technology: The Enterprise Marketing Technology Playbook
February 13, 2018 | Joe StanhopeIn our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...
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Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018
The 12 Providers That Matter Most And How They Stack Up
February 13, 2018 | Rusty WarnerIn our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...
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Report Vendor Landscape: Marketing Resource Management
Leverage MRM To Drive Customer-Obsessed Marketing Operations
October 20, 2017 | Rusty WarnerB2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...
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Report You've Got Options When It Comes To Social Listening
Find Social Listening Capabilities Across Diverse Technologies
March 30, 2017 | Erna Alfred Liousas, Samantha NgoIn "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations to...
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Report Vendor Landscape: Cross-Channel Campaign Management
Choose The Right CCCM Solution To Drive Customer Obsession
March 27, 2017 | Rusty WarnerForrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management...