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• Report Now Tech: Cross-Channel Campaign Management, Q2 2019

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  May 17, 2019 | Rusty Warner

  B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

• Report Now Tech: Real-Time Interaction Management, Q1 2019

  Forrester's Overview Of 42 RTIM Providers

  January 11, 2019 | Rusty Warner

  B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

• Report Now Tech: Loyalty Marketing, Q4 2018

  October 22, 2018 | Emily Collins

  You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

• Report The Forrester Wave™: Marketing Resource Management, Q3 2018

  The Eight Providers That Matter Most And How They Stack Up

  August 22, 2018 | Rusty Warner, Ryan Skinner

  In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and...

• Report Now Tech: Identity Resolution, Q3 2018

  Forrester's Overview Of 24 Identity Resolution Providers

  August 21, 2018 | Joe Stanhope, Susan Bidel

  B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

  Tools And Technology: The Enterprise Marketing Technology Playbook

  February 13, 2018 | Joe Stanhope

  In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...

• Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

  The 12 Providers That Matter Most And How They Stack Up

  February 13, 2018 | Rusty Warner

  In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...

• Report Vendor Landscape: Marketing Resource Management

  Leverage MRM To Drive Customer-Obsessed Marketing Operations

  October 20, 2017 | Rusty Warner

  B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...