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• Report Now Tech: Loyalty Marketing, Q4 2018

  Tools And Technology: The Customer Loyalty Playbook

  October 22, 2018 | Emily Collins

  You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

• Report Use Apps Ecosystems: Advance Transformation

  Leverage Retail Apps Ecosystems To Accelerate Transformation

  October 15, 2018 | George Lawrie

  We've all heard about microservices and the flexibility they confer in reconfiguring business processes. But how might you orchestrate all the services and parties for a back-to-back order that you...

• Report Choose The Right CRM Solutions For Your Organization

  Tools And Technology: The CRM Playbook

  September 21, 2018 | Tom Kaneshige, Kate Leggett

  The CRM technology landscape is changing with the commoditization of core features, the rise of point solutions, the shift to software-as-a-service (SaaS) solutions, and the need to provide...

• Report Now Tech: Predictive Analytics And Machine Learning Solutions In China, Q3 2018

  Forrester's Overview Of 22 PAML Providers In China

  July 17, 2018 | Charlie Dai

  You can use predictive analytics and machine learning (PAML) solutions to build predictive models and generate insights. But to access these benefits, you'll first have to select from a diverse set...

• Report The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q2 2018

  The 13 Providers That Matter Most And How They Stack Up

  June 25, 2018 | Liz Herbert, Amanda LeClair

  In our 23-criteria evaluation of services providers for next-generation SAP products, we identified the 13 most significant ones — Accenture, Atos, Capgemini, Deloitte, EY, HCL, IBM, Infosys, NTT...

• Report SAP's New ERP Licensing For The Digital Age And What CIOs Should Do About It

  SAP's New Commercial Approach Creates Opportunities And Risks For Its Customers

  April 26, 2018 | Duncan Jones

  If you are one of the many CIOs for whom SAP is a key provider of business applications, you need to act now on its new enterprise resource planning (ERP) licensing for the digital age. This report...

• Report Now Tech: Service Providers For Next-Generation SAP Products, Q2 2018

  Forrester's Overview Of 33 Service Providers For Next-Generation SAP Products

  April 20, 2018 | Amanda LeClair, Liz Herbert

  SAP customers use service providers for next-generation SAP products to access new skill sets, leverage providers' experience with SAP products, and get an outside perspective on innovation. But to...

• Report The Forrester Wave™: Supplier Risk And Performance Management Platforms, Q1 2018

  The 11 Providers That Matter Most And How They Stack Up

  February 27, 2018 | Duncan Jones

  In our 21-criteria evaluation of supplier risk and performance management (SRPM) providers, we identified the 11 most significant ones — Achilles, Aravo Solutions, HICX Solutions, Ivalua, JAGGAER,...

• Report Vendor Landscape: Marketing Resource Management

  Leverage MRM To Drive Customer-Obsessed Marketing Operations

  October 20, 2017 | Rusty Warner

  B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...