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  • Report Technology Value Beyond The Buyer's Four Walls: External Stakeholder Impact Defined

    February 8, 2011 | Bradford J. Holmes, Jon Erickson

    To justify a technology investment, buyers traditionally estimate the expected impact or return on investment (ROI) within their own organization's four walls, typically to IT itself and end users...

  • Report The State Of Emerging Enterprise Hardware: 2009 To 2010

    Business Data Services North America And Europe
    December 1, 2009 | Frank E. Gillett

    This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3...

  • Report The State Of Emerging SMB Hardware: 2009 To 2010

    Business Data Services North America And Europe
    December 1, 2009 | Tim Harmon

    This report provides sample highlights of an extensive data set collected across North American and European enterprises and small and medium-size businesses (SMBs) via our Enterprise And SMB...

  • Report North American Insurance IT Spending In 2009

    Despite Gloom, Most North American Insurer Budgets Remain Stable
    September 22, 2009 | Ellen Carney

    The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...

  • Report Forrester's Value-Equation Sales Messaging Framework

    Enabling Sales Teams To Tailor The Right Messages To A Given Account
    June 16, 2009 | Scott Santucci

    As technology vendors broaden their product portfolios and ask their account teams to sell across all levels within their client roster, traditional approaches to hard-coded value propositions are...